With the feet in the sand and a 3 kilos delegates hand book in my lap, for the first time in Cannes in the summer of 2000, I’ve start dreaming of a school that could help people reach the orbit of their materialized potential, while putting them in touch with the best in class, worldwide.

A school where applied intelligence and learning by doing were more important than a mechanical, reproductive approach. A community-like school, with unique knowledge and lifetime friendships – almost like a cult. A safe space for trial and error and a territory for finding the professional axis. #TheAlternativeSchool was born.