For its 18th edition, The Alternative School for Creative Thinking announces Design as the first competition category. It’s destination is the Young Lions Design competition, happening in June (19-23), during the 70th edition of the Cannes Lions festival.
Who & Why
Young Talents under 30, with a genuine passion for remarkable creativity in marketing and advertising are encouraged to enroll for the Spring Semester if interested to upgrade their knowlege and align with the latest trends in design, its interaction with other relevantdisciplines (social media, strategy, brand building) and their extended impact, both in business and within the social fabric.
Creative leaders from around the world
working for TikTok, Instagram, Facebook, McCann CEE, Ogilvy New York, Times of India, Bitdefender, Screen Native, Republica Bio, Milano Design Institute, Mad Animator, Studio Volpi, Carre Noir, Initiative, Heist Industry, Jam Session, UMS, IPG Brands or Mullen Lowe will share their views on the latest trends, what it takes to perform on a global stage, will present relevant case studies and will guide the Romanian Young Talents in their quest for the Young Lions Design Competition & RHA.
When
More than 20 remarkable speakers confirmed participation at the Spring Semester @The Alternative School, happening in March and April, twice a week, from 7 to 9 PM. The online classes will be doubled by a full Creativity Day, happening face to face at Mindspace Victoriei, the iconic location for the school’s events.
The Selection Process
In the competition are entring teams of two, one of the members being a creator fluent in vizual languages (designer, art director, videographer, photographer or illustrator). The other one can be a strategist, copywriter, brand manager or a content creator for both traditional or social media.
During the semester
the teams will work on 3 real life briefs. On the first 2 they will receive feedbacks from the speakers and they will be able to improve. The third brief will be solved in a 24 h time span, just like the competition in Cannes. The participants work will be evaluated by reputed jurors and the result will be announced in the second part of April. The winning team will have the festival fee and accomodation covered, but they will be in charge with the transportation.
The content
created at the school could be shared and used by the clients giving the briefs and the feedback. More awards might be in order. The participants can include the curated work in their portfolio. Best portfolios will be presented over Cannes Summer, during Portfolio Night. Also, best teams will be automatically enrolled in #TalentMagnet, our recruitment platform.
Age Limits for YL & RHA
As usual, anyone interested in upgrading the creative skills can atend the training.
Age limits
However, there are age limits for those willing to compete: 30 for those interested in YL and 22 for those interested in the Roger Hatchuel Academy.
The candidates for Roger Hatchuel Academy 2024
will be selected within the group attending the Spring Semester 2023. After the semester is over, during May, they will have to present a 2 minutes video, in English, introducing their creative persona and demonstrating why they should qualify for the prestigious Academy in Cannes. The final ranking will be set by the results within the semester and the evaluation of the short video presentation.
How Much:
The early brid fee to attend the Spring Semester is 300 E+vat / team until February 20th, and 500E+vat /team, after February 20th.
New scholarship briefs might be available in February, so stay tuned.
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For details related to the Spring Semester:
whatsapp: 0744 10 50 15