The 3rd edition of The Best of Lynx, organized by Cannes Lions Romania, will be invited this year to Tahaab Rais, Regional Head of Strategic Planning and Truth Central Director, FP7 / MENA. Tahaab is one of the most award-winning creative strategists at this year’s Dubai Lynx competition.

Leading the insights and strategic planning function for all FP7/MENA offices, Tahaab spearheads insight-mining, integrated strategic solutions and creative strategy to consistently make ideas that win hearts, minds, respect and profits for brands across cultures. He will talk at Bucharest about the power of creativity to reset the FMCG brands, thus helping them achieve results regardless of the complexity of the context.

The event will take place on May 30, 2017 at Seneca Anticafe, starting at 9:00 AM.

The Dubai Lynx International Festival of Creativity is the Middle East and North Africa region’s (MENA) annual must-attend event for the advertising and communications industry to learn, be inspired, network and celebrate.
Bio Tahaab Rais

He has made ideas happen across a range of leading regional and global brands across Middle East, North Africa, Sub-Saharan Africa, South Africa, Asia-Pacific, Indian Sub-continent and Turkey, such as MasterCard, Coca-Cola, Sony, HSBC, Unilever, L’Oreal, Ford, Nestle, J&J, Emirates NBD, Dubai Duty Free, Arla Foods, Harvey Nichols, Daman and Microsoft among others.

He holds a proven record of creating innovative strategic platforms and solutions across brands, which have been creative and effective – making regional brands globally renowned and global brands regionally relatable.

He has developed, conducted and participated in several innovative studies such as social experiments and ethnographic models across cultures.

He is the most awarded strategist in the MENA Region and was recently also recognized and globally ranked Number 1 among Top Planning Directors in The Directory Big Won Rankings for 2015.
He is a professional member of The One Club, of APG UK and of the Youth Board at the IAA Chapter in the UAE. He has also spoken at a variety of regional conferences.

Beyond strategy and advertising, he is passionate about spending time on ideas that do societal good, travelling, filmmaking, poetry, cricket and deconstructing inventions.
Hence, his interest in the innovative value that start-ups can add to brands and their business.