Roger Hatchuel Academy competition 2018

The selection for the Roger Hatchuel Academy competition is now open in Romania

For the 14th year in a row, The Alternative School announces the selection for the Roger Hatchuel Academy.

The competion brief:

A campaign proposal to change the perception of the Romanian women reputation in the international media. The starting point – Romanian female talents, working in the creative industries and how they can become an ultimate vector of change for the reputation of the country.


Definition of the problem /  insight – 100 words, explanation of the strategy – 300 words, the way and algorithms used to increase the visibility of the project in the digital space – 300 words, the expected result – 100 words.

Beyond writing, the proposal must contain 3 visual solutions (a Facebook cover and two other solutions of choice for any media relevant for the strategy).

Optional / nice to have:

Ideas using technologies or platforms that did not exist or were in the early stages 5 years ago.

In order to qualify for Cannes, Romanian competitors aged 18-23 will have to post on their Facebook profile the brief solution and send the link for evaluation until the 24th of April at

Former Roger Hatchuel winners that have a remarkable career – Anca Ifrim, Mara Cristina, Ioana Halunga – are this edition’s jurors.

The final interview will be held by Teodora Migdalovici, the founder of The Alternative School for Creative Thinking.

The winner will be announced by the end of April.


The Young Lions Design & The Roger Hatchuel Academy

Entries are open for the Young Lions Design & Roger Hatchuel Academy via The Spring Semester.

Deadline: 17 March

€300 + vat / individual

€500 + vat / team


Looking to buy multiple participations?

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