Protopia, represented by Linh Pham and Hlușcu Alina, is the winning team of the Design Competition, powered by The Alternative School for Creative Thinking. Endorsed by George, the first smart banking, they will represent Romania at the global #YoungLionsDesign contest, in the context of the 67th edition of Cannes Lions, which will take place online at the end of May 2021.

After an intense month of meetings with outstanding international speakers, working on creative briefs and feedback from Romanian and foreign jurors, the ranking of the best teams looks like this: Protopia (Linh Pham & Hluscu Alina), Jinkies (Serbulea Irina & Petean Bogdan) si Citrique (Lorena Enache & Amalia Vornicu). Click on their names to be redirected to their work.

Out of the 46 participants passionate about creative strategy, branding, identity and visual languages, 12 finalist teams remained in the competition. They came up with solutions for the briefs given by George, the first intelligent banking in Romania, Glulam, the largest Romanian manufacturer of laminated wood beams and Love & LOBBY, a platform that promotes and celebrates cultural identity in an international creative context.

The Alternative School: A royal inspiration from the creative capitals of the world

The school consisted of 12 intense meetings, niche courses guided by speakers with fascinating professional stories from France, Germany, Qatar, Russia, Singapore, UK, UAE, former jurors and honorary holders at D&AD, Red Dot, Penta Awards or Cannes Lions .

Ana Curbelo – Illustrator and GIFer, UK, Andrei Besliu – Cohn & Jansen, Anca Ifrim – Heist Industries, Bianca Dumitrascu – type & graphic designer @ biancadumitrascu.com, Basma Hamdy – VCU Qatar, Guan Hin Tay, BBDO Singapore, Davor Bruketa – Bruketa Zinic, Croatia, Jamie Ellul – Supple Studio, UK, Jane Struk – Depot, Moscow, Filip Gonzacenco – Publicis Paris, Malik Benamara – CD, Hamburg, Vidya Manmohan – V4Good, Emirate, Uwe Melichar, Melichar Bros – Germany, Teodora Migdalovici the founder of the school, are just a part of the speakers of the semester.

Alexandra Bombita – Cohn & Jansen, Andrei Chirisi – Three / Next, Cristian Costea – Co-Founder FontBrief, Iashido – web Designer, Kapil Bhimekar – Creative Director Leo Burnett Dubai and client teams joined the evaluation of the final work of the participants.

George supports local talents

George, the first intelligent banking, has a long history of supporting everything that means contemporary visual arts and young creators, so the partnership with The Alternative School came naturally, especially as, over the years, the same influential marketer has also supported participation in Young Lions PR. In fact, the presence of the Romanian team in the Young Marketers competition, at Cannes Lions, is also supported by George.

The Alternative School continues the tradition

For over 17 years, with glorious results, The Alternative School for Creative Thinking has been scouting, educating, recruiting and mentoring talented young people, connecting them with international networks.