* to pamper your big ego; deal with it or don’t apply.* to waste time in long, useless meetings.* to talk for the sake of talking & shock for the sake of shocking.* to tolerate unethical attitudes towards students & teachers or any behavior damaging the learning and competing environment.* to accept mediocre work: we’re only striving for the best; exigency is part of our DNA.* to encourage unfair competition.* to spread gossip from within the industry instead of learning and working seriously.* to provide hypocrite, boring or outdated lectures.* to be afraid of following new, unused paths.* to accept ideas which lack an argument, logic and common sense.