Romanian Young Designers aiming for Cannes

The Alternative School for Creative Thinking is opening up its applications for the Spring Semester. This year, the goal is to train, select and send a gifted pair of creatives at the Young Lions / Design Competition, alongside the Young Marketers team, in the context of the Cannes Lions’ 67th edition.


Hello, George

George by BCR, the first intelligent banking, is the 2021 school’s partner, helping in finding, educating and selecting the very best local talent in its quest to perform internationally. George by BCR has an outstanding history empowering young talent performing in visual arts, therefore the alliance was a natural. The very same client endorsed, over the years, the Young Lions PR & Young Marketers competitions.


Design Talent wanted

People working in communication industries & creatives arts, interested in improving their visual perspective, strategy & craft, while aiming for international performance, are invited to apply. The selection is open for all young Romanians that currently work as Art Directors, Illustrators, Digital / Fashion/ Product/ Graphic Designers and photographers, aged up to 30.


2021 Young Designers @ TheAlternative School

The school starts on April, 13th and has 8 meetings & workshops, followed by a 48 h competition.

The meetings will take place on-line, every Tuesday, Thursday and Saturday. The attendance fee is 200 euros/person if the application is individual and 150 Euros/ person, if the application is within a team.

To apply, send your CV & portfolio at Who knows? Maybe you are one of the next big Young Lions Designers.


Full immersion into visual insights

This semester will focus on the strategic process behind design, its relevance for business and society, its functional mechanics, beyond the aesthetics. Through remarkable, highly awarded creative individuals from Romania and abroad (London, Dubai, Paris, Moscow, Hamburg), the classes will go into detail about how to build a memorable brand identity, how to translate it into consumer experience, how to spot, interpret and make good use of illustration, type, new media tools & how to integrate product design trends in remarkable creative campaigns. You will learn how to master the art of coding and decoding visual languages, how to refine and adapt your visual style and align everything strategically, while being culturally relevant and business sound.


The participants will work on three semester briefs + a short deadline brief. Internationally acclaimed creative directors will be in the jury, to select the very best. The winning team will be selected to represent Romania at the official Young Designers competition via Cannes Lions Creativity Festival, this summer.



With a consistent record in terms of results, The Alternative School for Creative Thinking has been scouting for talent and put people on the right professional track for the last 16 years, at an international level.

Cannes Lions, a five-day International Festival of Creativity, is the largest gathering in the creative marketing community. Every year, the festival explores the value of creativity in branded communication: from product and service development to the creative strategy, execution and impact. The 2021 YL Design Competition will take place online, between May 31st and June 4th.


Speaker list coming soon.


For any additional info: or whatsapp: +40 7 44 10 50 15



The Young Lions Design & The Roger Hatchuel Academy

Entries are open for the Young Lions Design & Roger Hatchuel Academy via The Spring Semester.

Deadline: 17 March

€300 + vat / individual

€500 + vat / team


Looking to buy multiple participations?

More Info