WGSN seminar-driving the 2012 consumer landscape

Old versus new consumer segmentation: market segmentation is still based on demographic data than on consumers’ behavior which is much more authentic market segmentation.

Where are we now vs where to go:

2010 is defined by confused overwhelmed

2011 divided consumer

2012 the triumph of beauty/ functional and breathtaking

Consumers have raised the bar of creativity because of their high level of being creative. Creative design shall walk hand in hand through all the process of developing a product, not only at the beginning or at the end.

And finally but not less important, the brief is something to design, is about background and shall induce a 360 experience.

Corina & Iulia – Young Marketer empowered by Impression