The Alternative School for Creative Thinking is excited to announce the schedule for this spring’s creative trainings and intensive workshops, mentored by remarkable practitioners:
7th of May
18:00 – POSE RADU (Senior Art Director, McCann PR) – “Visual languages doing their job”
He is all about making brands tell their stories and solving different problems through ideas, concepts, activations, and design. He has worked for clients and cultures from all around the world: Facebook, Unicef, Coca-Cola, HBO Game Of Thrones, Evian, Esquire Mag etc.
19:00 – TEDI MIGDALOVICI (Founder loveandlobby.com, The Alternative School for Creative Thinking, MEALCHEMY) – „How to be a winner with heart”
Awarded author, international public speaker & trainer focused on efficient creativity, EQ, CX, with a passion for trends and a radar set for potential, helping people and brands share the best of themselves in the public arena.
12th of May
18:00 – DR. ANA IORGA (CEO&Neuroscientist, Buyer Brain) – presenting “Brand pain and the importance of measuring Customer Effort”
Dr. Iorga is a Medical Doctor that holds a Ph.D. in Consumer Neuroscience with the Bucharest Academy of Economic Studies and a double MBA degree in Marketing and Finance, from the University of Ottawa & Bucharest School of Management. She founded Buyer Brain, a consumer neuroscience company that focuses on delivering non-conscious insights that drive deeper customer engagement.
19:00 – ALEXANDRA BOMBITA (Copywriter, GMP)
Alexandra Bombita qualified in the Young Lions Design competition at Cannes Lions 2016 after winning the spot in a national competition at The Alternative School. With a Bachelor’s Degree in Public Relations and Advertising, she has worked at agencies as Geometry Global Bucharest and Leo Burnett Bucharest.
14th of May
18:00 – FILIP GONZACENCO (Art Director, Publicis Conseil Paris)
He is among the proud alumni of the Alternative School for Creative Thinking. In 2015, he won the local competition and became the Cannes Young Lions 2015 representative for Romania. Since living abroad, as an ardent supporter of Romanian creativity, it’s with great pride that he is inviting people to discover his country of origin at every given opportunity.
19th of May
18:00 – CARMEN PUNGĂ (Industry Head, Google) – presenting Unskippable attention: Effective Creative for Youtube
Carmen has been working as an Industry Head at Google Romania for the last 5 years. She partners with technology ideas and companies from Romania that operate globally, leading them to unlock the full potential of data, insights, and opportunities while leveraging Google products, to innovate and grow globally.
19:00 – ALEX DOHOTARU ( Creative Partner, Creative VR)
Alex is one of the founding members of Creative VR, a creative technology company, which develops unique novelty projects in Romania, based on Augmented Reality and Virtual Reality experiences in the digital sphere and event planning. Brands that have worked with them include Coca-Cola, Orange, ING Bank, Johnson and Johnson, Awake Festival etc.
21st of May
18:00 – DIANA STAFIE (Strategist & Partner, FutureStation) – presenting A journey into the Future: Trends and Uncertainties
Diana has spent the last few years studying and unlocking change, trends, and making sense of the future. Her services consist of foresight and future-driven innovation consultancy, research, and training that will support your future thinking and will help you develop strategies and policies that will stand the test of time.
19:00 – ANDREI CHIRIȘI – (Creative, Art Director NEXT/Three)
Former Young Lion For more than a decade, Andrei worked for multinational and entrepreneurial creative agencies – Geometry, Publicis, Next/ Three, among them. He is one of the former creative Young Lions that won the national competition at The Alternative School and qualified for a Cannes Lions experience. He is constantly invited as a speaker and a juror for several creative and business-related events. During quarantine he started studying piano. He has a disarming sense of humor and he is an assumed pizza lover.
26th of May
18:00 – VERA GAVRILA (Client Service Director, Media Concept Store) – presenting The Art of Innovation and Insights
Vera Gavrila began her creative adventure in 2010, founding Media Concept Store. She is now also the Project Manager for Product of the Year Romania and associated teacher at Faculty of Journalism & Communication Sciences, within the University of Bucharest.
19:00 – SILVIA GRADINARU (Copywriter, Leo Burnett)
Silvia has been a copywriter for about 9 years. Working on both digital and offline campaigns, she was awarded locally at festivals such as Effie or Internetics and has seen the face of international festivals in Portoroz and Cannes.
28th of May
18:00 – MIRUNA MIHALACHE (Senior Brand Manager, Albalact) – presenting People behind brands
Miruna Mihalache is Albalact’s Senior Brand Manager and has managed to win a Bronze Lion at the 66th edition of Cannes Lions with the Tecșești Vlogs campaign, in the Social & Influencers category. She is a The Alternative School alumni herself, representing Romania at the Young Lions competition in 2017.
ISABELLA BRANISTEANU (Strategic Thinker, Thinkegic) – presenting Not the resource, but the idea
Isabela launched Thinkegic in 2019, her own strategic consulting structure in the branding and new business area, helping companies to organize, reset or create their brands and develop relationships with their audiences, to the benefit of all parties involved: business, consumers, and community.
ANDREEA CRISTOFORIDIS (Business Consultant, BrandGround)- presenting Insight Done Right
Andreea has been working as a consultant since the middle of 2014, up to this period having managerial positions in large organizations like The Royal Bank Of Scotland (Banking, the former ABM AMRO), JW Marriott (Hospitality), InterContinental (Hospitality), Ambient Sibiu (DIY and Constructions).
MORE SURPRISES TO COME!
Participants will have the chance to get live feedback from other several specialists, as well, like Alex Strambeanu (Creative Director//JANDL Bratislava) & others.
HAVEN’T JOINED US YET?
Send us Bio / Resume, at email@example.com // firstname.lastname@example.org // + 40 722 10 50 15
For the very best of the students attending The School’s programs, internship, employment & other opportunities will be active.