Not a big storyboard, just a big idea

This is a resume of the Dancing T Mobile campaign, presented as a case study in the Always on seminar. And not just an one-off, but an idea built into a platform. So, once again, just putting something on an website or just putting it on youtube is no longer enough. You have to put ... Read More

PriceWaterhouseCoopers outlook

As someone used to say in a previous meeting of the School, old school is very similar with the new one. If one knows how to work old school, one knows the tricks of the new fancy ones. And the PWC seminar was just about that: the universal old-school question of the consumer what’s in ... Read More

Hunt that Coke down, will ya?

The hunt has begun. Outside Debussy seminars, the world of advertising is going crazy for the new improved new school latest design wow Coke vending machines. Design in its purest form. It’s amazing how ad people are going digital, playing and letting themselves entertained, dancing in front of the almighty vending machine. Not just a ... Read More

Igniting all your senses

Have you ever thought of an adverising medium that could literally ignite all your 5 senses – sight, touch, smell, taste and hearing? All at the same time? Welcome to the age of cinema entertainment advertising! The wonders of 3D digital cinema, 3D sound, cinemascent and interactive audience gaming make all this possible. Too cut ... Read More

Advertising isn’t coming back

In the PRICEWATERHOUSECOOPERS seminar we said so long to the “old advertising” and we welcomed the new age of advertising. This recesion isn’t a cyclical but a structural one, that will change everything deeply. By the year 2013 there is expected an upturn in economy and there for in advertising but the charts showed that the ... Read More

Delivering Now, Future Experience

We are all excited and we all want to know how future looks like. A few years ago we were wondering what future will bring to us, but now we learn how to bring things into the future. Today, 21 of June, we aimed to understand how to deliver competent and prompt solutions for future ... Read More

We are doing history

2009 seems to be a fantastic year for Romania, making all the lobby and energetic efforts look meaningful. Alex Strimbeanu and Gabi Gherca are THE BRONZE  WINNERS at YOUNG LIONS COMPETITION – PRINT.  They won this place, with their wallet solution, on a brief oriented through changing menthalities among high end buyers for expensive luxury products ... Read More

Seven important rules of Visual Branding

Today’s workshop by Ohslonsmith, a Stockholm-based design studio teaches as that design should be intuitive, playful, curious, expressive and daring. So here are the seven rules of Visual Branding: 1.  What is a brand? A brand is a person’s gut and feeling about a product, service or company. 2. Visual misspelling A brand can’t afford to ... Read More

Linked in and out

Credibility. Not just a “a good looking” word. In a turbulent period this is one of the most important piece of the puzzle that leads to success.  Still, most brands didn’t have it. So, what can they do? The answer came easily. In first place, advertiseres should offer quality messages. Considering the great amount of ... Read More

Building brand value at 300 km/h

Great seminar happened today with representatives from Philips, Wiliams F1 team and Eurosport. Topic of the day was how can brands increase their value by partnerships with elite motorsport such as Formula 1. First of all Formula 1 is a glamorous and highly exciting sport wich gathers huge ratings every two weeks. It is only ... Read More

Brandwood

The Brandwood seminar showed the way to a new land. No Bollywood, no Nollywood, not even Hollywood, but a bit of all in the same time. It’s the land where branding and entertaiment have created a new breed of advertising that takes the values and essentials of your brand and combine them in a real ... Read More

death by user generated content

Today I found out that they have added one more species on the endangered species list: the creative director. In an age where we’re moving on from the broadcast of the few to the narrowcast of the many, great creative ideas can come from basically anywhere. Striving for survival, the creative direcor must start to look ... Read More

breaking down the aquisition wall

Some of the experiences in our lives have become so dull and automated that we have come to take them for granted. Buying a product is just one of them: give the money – take the product. There is no such thing as true aquisition experience. The marketing people at CocaCola have thought a lot ... Read More

Lego takes the trey

Sunday morning, the end of the traditional monolithic creative director. The seminar ends in applause, as we are shown how brands should take on the culture and amplify it. Lego has taken the notorious Darth Vader all’arabiato and turned it into a campaign of its own. It’s funny how the first seminar in the festival ... Read More

Who are you gonna give your first Coke of the year?

Nice emotional project on behalf of Coca Cola China. And one that is to remind us that, in some market, Coke just skipped the traditional internet and passed on to the mobile. Cristina Calota, empowered by Tempo lexapro generic name levitra 20 mg precio farmacia azithromycin side effects is lexapro a controlled substance viagra lexapro ... Read More

Coca-Cola

The Happines Factory campaign has a central ideea of communicating their message:”tangible experience-tangible products”.They try to create a more appropiate relation betwen consumer and product.Speaking about design concept as a main visual message,I noticed how motion graphics,product design(the vending machine),graphic design can have an impact for consumers.It’s about making an interactivity betwen target and product. ... Read More

LinkedIn

After attending this seminar I believe that I should erase some of my social media accounts or make them somehow even more personal(option-friends only). You should be very thoughtful when writing something about yourself online because an employer can always look you up as fast as your saying “Google” and find embarsaing things about you ... Read More

The death of the creative director :)!

The LBI seminar was a summary of  all the confrences about changing trends in marketing, I attended post financial crisis. In order to survive the creative director needs to adapt to the new context. We  all know what that is:  emerging channels with fragmented ownership, all-over-the place audiences and people who distruss the channels the ... Read More

Sapient & Coca-Cola

Coca-Cola spoke during this seminar about their latest campaign using vending machines. The advanteges of this new medium is that it offers a great way of reachig the consumer, by leaving him the freedom to generate the content.  A simple tranzaction can be turned into a great experience. The 3 categories: Mail content, Movie Content ... Read More

WGSN-Decading youth

This workshop was verry relevant because it communicates the importance of evaluating and understanding target.The youth target in this case is analized from all points of wiew,in a large sense,the style of life.An important aspect is the relation betwen internet and future young generation.We spent most of our times on the internet,we have virtual platformes ... Read More