Upsole, AWOO, Protopia and Lab Creative Agency win the George Scholarship

Upsole, AWOO, Protopia and Lab Creative Agency win the George Scholarship

Upsole, AWOO, Protopia and Lab Creative Agency are the teams qualified on the first 4 positions in the competition for the George scholarships, at The Alternative School / Design Semester. Over 20 teams entered the contest. In order to qualify, they had to build a creative alter-ego, like a design studio or creative agency simulation, ... Read More
YOUNG LIONS DESIGN: CONFIRMED SPEAKERS

YOUNG LIONS DESIGN: CONFIRMED SPEAKERS

IMMERSE YOURSELF INTO INSPIRATION We are beyond excited to finally tell you who your trainers will be this semester! We’ve worked hard and scouted the most important professionals who are ready to give you a pass into their creative process. This semester will focus on the strategic process behind design, its relevance for business and ... Read More
TALENT MAGNET: ATTRACTING CREATIVE SPARK // CREATIVE GRAVITAS

TALENT MAGNET: ATTRACTING CREATIVE SPARK // CREATIVE GRAVITAS

The Alternative School for Creative Thinking proudly presents #TalentMagnet, the scouting platform servicing remarkable clients and agencies in their quest to find, groom and integrate the best creatives for their 21st century exigencies. THE IDENTITY PROCESS Talent Magnet was born out of the last 18 years of collaborative history with companies, agencies and creatives leading ... Read More
EUROBEST: THE WINNER EXPERIENCE

EUROBEST: THE WINNER EXPERIENCE

We all know it has been a crazy year, but that hasn’t stopped us from organizing special creative competitions for local talent, with a cultural twist. During our fall semester, participants had the chance to compete for the chance of representing Romania at the Eurobest European Creativity Festival. After tons of workshops and creative exercises, ... Read More
THE ALTERNATIVE SCHOOL FOR CREATIVE THINKING: THE ROMANIAN EUROBEST REPRESENTATIVES ANNOUNCED

THE ALTERNATIVE SCHOOL FOR CREATIVE THINKING: THE ROMANIAN EUROBEST REPRESENTATIVES ANNOUNCED

For the 17th consecutive year, The Alternative School has searched for the brightest, most talented, hard-working and passionate young creatives to represent Romania at the Eurobest Young Integrated Competition, held online, this November. After 3 weeks of intensive creative meetings, Roxana Păduraru & Monica Casangiu (Upsole) and Andreea Călărașu & Irina Șerbulea (Shenanigans) are the ... Read More
EUROBEST SEMESTER: SCHOLARSHIPS ANNOUNCED

EUROBEST SEMESTER: SCHOLARSHIPS ANNOUNCED

We are getting closer to starting our Eurobest dedicated semester and we can’t be more excited! We have received several CVs and portfolios of passionate marketers and creatives and, after thoroughly analyzing all of the applications, we have come up with the perfect mix of talents that we want to see at our trainings. The ... Read More
EUROBEST SEMESTER: CONFIRMED SPEAKERS

EUROBEST SEMESTER: CONFIRMED SPEAKERS

EUROBEST YOUNG INTEGRATED COMPETITION: REGISTRATIONS STILL OPEN The Alternative School’s Eurobest trainings are starting next week, on the 20th of October, and you still have time to register! This semester consists of 8 intensive meetings, dedicated to young marketers and creatives, motivated to represent Romania internationally at the Eurobest Young Integrated Competition, ... Read More
EUROBEST YOUNG INTEGRATED COMPETITION: REGISTRATIONS NOW OPEN

EUROBEST YOUNG INTEGRATED COMPETITION: REGISTRATIONS NOW OPEN

THE ALTERNATIVE SCHOOL: REGISTRATIONS OPEN FOR THE EUROBEST SEMESTER For the 17th consecutive year, The Alternative School is searching for the brightest, most talented, hard-working and passionate young creatives to represent Romania at the Eurobest Young Integrated Competition, held online, this November. Dedicated to people under 30 from all walks of creativity (marketing, branding, film ... Read More
THE ROGER HATCHUEL ACADEMY OVER THE YEARS: DIANA OPREA’S EXPERIENCE

THE ROGER HATCHUEL ACADEMY OVER THE YEARS: DIANA OPREA’S EXPERIENCE

The Roger Hatchuel Academy registrations are still open and we know that a lot of students are curious about how it all works. The Alternative School for Creative Thinking has managed to send Romanian talent for several years to Cannes and have them experience the exclusive courses held by amazing & highly skilled teachers at ... Read More
THE ROGER HATCHUEL ACADEMY OVER THE YEARS: ANCA IFRIM’S EXPERIENCE

THE ROGER HATCHUEL ACADEMY OVER THE YEARS: ANCA IFRIM’S EXPERIENCE

The Roger Hatchuel Academy registrations are still open for those attending our fall semester and we know that a lot of students are curious about how it all works. We are happy to say that The Alternative School for Creative Thinking has managed to send Romanian talent for several years to Cannes and have them ... Read More
THE ROGER HATCHUEL ACADEMY OVER THE YEARS: MARA CRISTINA’S EXPERIENCE

THE ROGER HATCHUEL ACADEMY OVER THE YEARS: MARA CRISTINA’S EXPERIENCE

The Roger Hatchuel Academy registrations are still open and we know that a lot of students are curious about how it all works. We are happy to say that The Alternative School for Creative Thinking has managed to send Romanian talent for several years to Cannes and have them experience the exclusive courses held by ... Read More
APPLICATIONS NOW OPEN FOR ROGER HATCHUEL ACADEMY

APPLICATIONS NOW OPEN FOR ROGER HATCHUEL ACADEMY

For the 17th year in a row, The Alternative School is organizing the selection for Roger Hatchuel Academy. Roger Hatchuel Academy is a prestigious career accelerator for young people aged 18 to 23, passionate about creativity, marketing, visual arts, communication disciplines in general. Approximately 30 students of different nationalities gather during the Cannes Lions festival, ... Read More
THE ALTERNATIVE SCHOOL: HIGHLY POSITIVE FEEDBACK FROM THE PARTICIPANTS

THE ALTERNATIVE SCHOOL: HIGHLY POSITIVE FEEDBACK FROM THE PARTICIPANTS

The recent study aiming to rate the satisfaction rate of those enrolled in the Spring Semester creative trainings showed highly positive feedback on the utility, impact, effectiveness, degree of interaction and inspiration brought in people’s professional life. The research, conducted anonymously among the finalist teams completing the school programs and competitions, indicated constantly “good – ... Read More
TALENTBET AND YOUNG MARKETERS: A WINNING COMBO

TALENTBET AND YOUNG MARKETERS: A WINNING COMBO

The Alternative School has been busy during the pandemic,  cooking up new learning & competition platforms for talents & strategists with a cause. #TalentBet, a pro-solution think & feel tank for businesses and creatives in time of crisis was launched, while continuing the 16-year long tradition of organizing the local competitions for Cannes Lions, this ... Read More
ADHUGGER CELEBRATES A DECADE OF PRESENCE ON THE INTERNATIONAL MARKET

ADHUGGER CELEBRATES A DECADE OF PRESENCE ON THE INTERNATIONAL MARKET

AdHugger, the online publication reporting news and events from the marcom, business, tech, ecom and start-up sectors, celebrates a decade of presence on the international market. AdHugger.net started as an English title covering news on the Romanian market and making it available to interested parties abroad. In just a few years, it expanded and started covering ... Read More
THE ALTERNATIVE SCHOOL – CREATIVE TRAININGS SCHEDULED FOR THIS SPRING

THE ALTERNATIVE SCHOOL – CREATIVE TRAININGS SCHEDULED FOR THIS SPRING

The Alternative School for Creative Thinking is excited to announce the schedule for this spring’s creative trainings and intensive workshops, mentored by remarkable practitioners: 7th of May 18:00 – POSE RADU (Senior Art Director, McCann PR) – “Visual languages doing their job” He is all about making brands tell their stories and solving different problems ... Read More
THE ALTERNATIVE SCHOOL TO LAUNCH #TALENTBET

THE ALTERNATIVE SCHOOL TO LAUNCH #TALENTBET

A pro-solutions think & feel tank for businesses and creatives in time of crisis In the context of the corona pandemic, The Alternative School for Creative Thinking launches the #TalentBet platform on May 5th. The project aims to form a new class of creatives, a new hierarchy, based exclusively on talent and competence, and on ... Read More
Oana Oprea / The AlternativeSchool qualified at the Roger Hatchuel Academy in Cannes

Oana Oprea / The AlternativeSchool qualified at the Roger Hatchuel Academy in Cannes

Oana Oprea (Jazz Communication) is the Roger Hatchuel Academy’s Romanian winner following the competition organized by The Alternative School for Creative Thinking. Alongside her team-mate, she previously qualified for the Eurobest Festival through the same educational program, dedicated to creative studies. In order to qualify for the prestigious Roger Hatchuel Academy, with courses held during ... Read More
The Cannes Semester: SPEAKERS CONFIRMED

The Cannes Semester: SPEAKERS CONFIRMED

  The Alternative School for Creative Thinking is starting its 16th edition of the Cannes Semester on the 12th of March and people from all ages and walks of marcom life are welcomed. All those attending will benefit from the training and intensive workshops, mentored by remarkable practitioners: Vera Gavrila (Client Service Director// Media Concept ... Read More