Mobile phone never leaves somebody’s side. It is not just a physical presence, but it is constantly used. 30% of people start the day with mobile, 50% close their day with it. Smart phones got from the level of improving one’s life to managing one’s daily activity. That is why mobile becomes a really important media that holds the consumer attention and builds target affinity, as long as the creative execution is properly implemented.
Andreea si Ionut, OOH Team of the Year, empowered by Impression