An unquestionable prize, this year’s Grand Prix went to USA for Cosmopolitan Hotel in Las Vegas.The opening of The Cosmopolitan of Las Vegas on New Year’s Eve 2010 was one of the more highly anticipated hotel openings in recent Las Vegas history.
Digital Kitchen approached the portals as digital canvases and the entire resort as a curated art gallery. They invented a narrative showcase incorporating elegant, fantastical and often poetic interpretations of life travels in an enlightened, lucid dream, blurring the lines of past present and future into one classic-timeless visual style.
The 2011 jury was composed of presidents and directors of design agencies and marketing directors and business communication. It was reward the best achievements of the year in all areas where design plays a role: corporate identity, packaging, product design, POS / merchandising, innovation, website, environmental / signage / museum, commercial architecture, design of edition, creation of brand name, sound design andoverall brand design.
Its ability to innovate, to shake up conventional wisdom, the design remains a key driver of growth and differentiation for companies.
Lia and Dana / Llama/ Empowered by me.alchemy