The New Directors’ Showcase held by Saatchi & Saatchi was one of the most entertaining seminars in this years Cannes Lions festival. Their concept, “Nothing is Impossible” has been greatly illustrated even by the fact that the host of the festival was the holograme of Paul Arden (1940 – 2008) late legendary creative director of Saatchi. I’ll share their youtube channel with you. Feel lucky and watch some work that you find over there.  This is my favourite. The work for Halston fashion house in the Fall of 2009.  I can’t stop watching it and I’m gonna replay it right now 🙂


Andrei Lacatus

ps – I know you want to find out what the song in the Halston ad is. Your lucky day. Benjamin Bronfman – You’re the one