Over 20 teams entered the contest. In order to qualify, they had to build a creative alter-ego, like a design studio or creative agency simulation, and answer this question through an original solution: If George were not just the first intelligent banking, what would be and what would offer the world?
Andrei Besliu – Group Creative Director – Cohn & Jansen, Katerina Todorovski – Senior Brand Manager George, Adrian Saveanu – Brand Manager George, Alexandru Ilie – Jr. Brand Manager George, Filip Gonzacenco – Senior Art Director at Publicis Paris, veteran of the School, former Young Lion and Teodora Migdalovici – the founder of The Alternative School are the ones who evaluated the applications for the scholarship.
Many of the applications have relied on innovative products and services, cultivating the dimension of technology with a vocation for humanity. Others reflected the times we are living and addressed, through their ideas, current issues: pollution, anxiety, stress or the need to connect.
To support those who applied for the scholarship competition, but only qualified in the “mentions” category, The Alternative School offers the rest of the Top 10 teams a 50% participation discount: Studio2, RedStone Product, Jinkies, Citrus, WA STUDIO, Chill.
Participants in The Alternative School courses, taught by elite speakers, Romanians and foreigners, will have the opportunity to work on real briefs and will receive dedicated guidance.
Ana Curbelo – Illustrator and GIFer, UK, Andrei Besliu – Cohn & Jansen, Anca Ifrim – Heist Industries, Bianca Dumitrascu – type & graphic designer @ biancadumitrascu.com, Basma Hamdy – VCU Qatar, Guan Hin Tay, BBDO Singapore, Davor Bruketa – Bruketa Zinic Grey, Croatia, Jamie Ellul – Supple Studio, UK, Jane Struk – Depot, Moscow, Filip Gonzacenco – Publicis Paris, Malik Benamara – CD, Hamburg, Vidya Manmohan – V4Good, Emirate, Uwe Melichar, Melichar Bros – Germany, are just some of the speakers of the semester.
At the end of school, the best team qualifies for #YoungLionsDesign competition at the Cannes Lions Festival, entering the digital competition with dozens of talented teams from around the world.
Our Design Semester and Romania’s presence at the dedicated competition from Cannes Lions Creativity Festival wouldn’t have been possible without George, the first intelligent banking.