Five teams trained and selected during #TheAlternativeSchool’s #TalentBet2022 program will represent Romania at the next Eurobest edition, taking place this December, online.
Over the summer, 40 strategists, designers, art directors, copywriters, brand managers, social media & PR people, either employed by agencies, clients or freelancers, participated in the 3rd #TalentBet career accelerator endorsed by George, The First Intelligent Banking, Kronenbourg Blanc 1664, Caii de la Letea, Mindspace and Rogalski Damaschin, the agency that offered six scholarships to the best applicants in the program.
16 Romanian and foreign speakers guided the creatives via presentations about the future of the industry, in all its aspects: the hot new disciplines, the trends setting the tone for the future; Outstanding case studies were analyzed, and answers about how to build a festival winning work were delivered by the best in class, live sessions on editing portfolios took place live and online, while all the face to face meetings took place in the chic context of Mindspace Victoriei. Of course, as the school tradition continues, the participants’ plate was delighted with bespoke finger food, by DulceBun.
At the #TalentBet2022 contest, evaluated by Romanian and foreign jurors, there were seven finalist teams. Five of them will participate in the digital competition dedicated to European young creatives, during the Eurobest festival, this December.
Explore the Team rankings below:
2. Hiking High
6. Bare Necessities
In the short deadline contest, asking the participants to post on their personal account the most Instagrammable visual content for Kronenbourg Blanc 1664, the finalists were Andra Semciuc (Curtea Veche) – 1st place, Denisa Busoiu (United Media Services) – 2nd place and Rares Chirila – CGI District – 3rd place.
At the end of September, those up to 23 years old who applied for the Cannes Lions’ Roger Hatchuel Academy, will find out if they have qualified for the shortlist.
The next study program and competition from #TheAlternativeSchool will take place in February 2023. What’s at stake?
The selection of the most talented young Romanian creatives under 30, for the Young Lions competition taking place in Cannes.
The Alternative School will celebrate its 18th anniversary in 2023, being the first and most awarded contemporary education platform for the creative industry in Eastern Europe, after the fall of communism.
The list of speakers can be seen here.
TO BE CONTINUED