Teachers and Jurors
Founder of The Alternative School
Teodora Migdalovici is an international public speaker and trainer, having attended, over the past 18 years, major worldwide events related to the marketing and the communication industry, with remarkable results. She has spoken on emotional intelligence, has trained creative people on their way to win Cannes Lions trophies and has shared her view of the industry’s future on global stages in Belgrade, London, Lisbon, Kuala Lumpur, Mumbai, Mauritius, Paris, Singapore, Sarajevo, Vienna.
As Cannes Lions Ambassador in Romania, Teodora Migdalovici has been, throughout the past decade, one of the most dedicated supporters of the Eastern European creativity, motivating, training and reshaping the industry. Teodora has become one of the most efficient trainers for those creatives – both juniors and seniors – motivated to perform in Cannes.
In recognition for her contribution, she was awarded the 2nd place for the Most Passionate Cannes Lions Ambassador by the festival’s organizers in 2013 and the Media Award for “People and Ideas that Change Romania for the Better” by Foreign Policy in 2015.
Private Diplomacy Award, Brand Leadership Award, Global Super Achiever Award, European Excellence Award and Stevie Award are distinctions associated with her books, research or educational projects.
Creative Director at Geometry Global Bucharest
Passionate about creating things, Mihai started his career as a product designer and art director. Before turning 23, Mihai had already been exhibiting his first auto prototype, a 4X4 car 100% functional – built by him and 3 other enthusiasts. Mihai is one of the pioneers of the industry. In the last 18 years, he worked for relevant advertising groups, starting with TBWA\Bucharest, Grey, Tempo and Lowe. For the past 4 years, he has been leading a team of over 40 people as Creative Director at Geometry Global Bucharest.
Mihai’s work has been highly awarded, with more than 80 medals at international and regional events: Cannes Lions, Eurobest, LIA, Epica, ADCE, Cristal, Red Apple, Webby, Effie, Team P&G Awards.
In 2015, he won the very first Gold Lion in PR for Romania. In 2016, he served as juror at Cannes Lions / Promo & Activation.
CEE at WGSN
Elena is a well-rounded senior consultant at WGSN.
She has 16 years’ experience in different markets and regions, with constant performance in sales. At WGSN, her main focus is delivering presentations for senior professionals on how future trends can impact brand strategy, consumer behavior and market dynamics.
Elena has recently been working on projects for major British and International brands and leading high street names and manufacturers.
Now based in London, she swapped her native Romania for the UK half a decade ago, following her husband, who started a master in Architecture.
In her spare time, she is a volunteer at Prince’s Trust, a youth charity that helps young people aged 13 to 30 get into jobs, education and training. She is also mentoring several women in the UK, with the goal of supporting them reshape their career path. Elena is a Massive Star Wars fan and proud wife, having been happily married for 17 years.
CEO at Halcyon Mobile
Szabi Szekely developed his first application at 13, long before the concept of “app store” appeared. In his youth, he lived the hacker experience, which he later converted into software creation and specialty consultancy. 11 years ago, he co-founded Halcyon Mobile in Cluj while still in uni – a company which today serves exclusively international clients, such as SmartUp.io / Founders Forum, Red Bull Media House, Smith Hotels (Mr. & Mrs. Smith), Ryalto or Edge Ski.
Their creativity in the spirit of technology and UX was applauded in tech publications worldwide: Techcrunch, Mashable, TheNextWeb, Re/code, Lifehacker, iMore sau Android Central, but also covered by the business, lifestyle or design press: The Guardian, The Huffington Post, BranD Hong Kong, Forbes USA.
3 times winner of FWA Mobile of the Day / for MimeChat (2015), Tweet7 (2014) and Dollarbird (2013), nomination at The Appsters Awards 2013 (Most Innovative App category), Top Mobile Developers Worldwide are just a few of the company’s accolades.
Szabi Szekely was appointed juror in Mobile at Cannes Lions 2016.
Head of Creative chez Mobiento
Zelia Sakhi heads up the creative team of Mobiento / Deloitte Digital in the Nordics, at its headquarters in Stockholm. In her role, she leads a team of forward-thinking designers, strategists and creative technologists, focusing on next generation products and customer centric innovations around mobility and connected technologies.
She started her career about ten years ago at the French agency Casus Belli, before calling London home and leading some pan-european advertisement campaigns at Amazon. She moved to Sweden in 2013 and now works globally across the Deloitte Digital network. She’s been working with customers ranging from Samsung, Volvo or Electrolux to Jean-Paul Gaultier and Cartoon Network and has earned her stripes around mobile experiences, earning an MMA gold, the Grand Prix Stratégies and the Grand Prix Brand content.
As a French native, she’s got the ability to swear like a well-educated sailor in 3.5 languages.
Creative Lioness at Leo Burnett
Former Young Lions Design competitor
Alexandra Bombita qualified in the Young Lions Design competition at Cannes Lions 2016 after winning the spot in a national competition at The Alternative School. With a Bachelor’s Degree in Public Relations and Advertising, she is currently a copywriter at Leo Burnett Bucharest. She’s young, witty, with an exceptional sense of humour, and ready to share about her determination which brought her the experience of the first big Festival competition.
Radu loves to play big. The first 5 years of his career as a copywriter have been all about big brands, big ideas and big results in top agencies from Bucharest.
His main inclination is copywriting with a digital touch, having spent most of his life in front of a computer. But Radu also put years into delivering great creative for national and international integrated campaigns, branding projects, and a wide range of brands and categories.
Radu is a comedy writer in his spare time, having collaborated with Times New Roman and Sector 7 on multiple viral projects where he never spoke about himself in the third person. The Onion told me to stop trying to contact them.
As a member of The Alternative School For Creative Thinking, Radu wants to make advertising fun again and bring others with him on this quest.
Senior Art Director & Illustrator
Mario Niculae (Gazebro) is a young senior art director and illustrator. As a first-year-high-school student, he had his first encounter with urban art. Later on, he managed to successfully switch from graffiti to calligraphy. At this very moment he specializes in lettering and typography and he already staged his first exhibition, Literofilie, suitably titled for a guy who has a crush on beautiful letters. Recently, Mario is also a member of the Gold Winning team at Cannes for Stop the slaughter of our songbirds! Campaign where he did the illustration part. If you want to see some cool stuff, you’d better check him out on www.behance.net/unsupermario
Graphic Designer at Millenium Pro Design
Young Lions Design Gold Winner
I’m Alex Haidamac, Young Creative based in Bucharest, Romania.
I easely see the essence in people, things, business and technology. Because of this, my beliefs and love of people I’d love to advertise as much as I can.
Foreign Policy Romania included me and Natalia Sfetcu on their 2013 list of “100 people that move the country in right direction through ideas or by personal example”, for Outstanding Career Debut.
In the jury for the 2016 Cannes semester, The Alternative School brought some big names in the local and international creative industry, people in marketing and CEOs:
Luis Miguel Messianu
CEO Alma & juror at Cannes 2016
Executive Creative Technology Director at McCann New York
CD, DDB Dubai
Marketing Director, Nikon Lenswear
CEO, The Heraldist
Creative, Havas Singapore
Flio Stand / Studio Squash, Rotterdam
CD, Chaos creative Malaesia
Creative Director at Jandl
Kuala Lumpur, Malaysia – ECD at Naga DDB
Creative Director at Geometry Global Bucharest
Past teachers & Jurors
Chief Creative Officer at McCANN Prague
Chief Creative Officer at Publicis Communications MEA
Content Sales Manager at Guliver Romania
Integrated Creative Leader, London
Managing Director at Media Concept Store
Managing Director at Media Concept Store
Creative Leader & Head of Consumer PR
@Rogalski Damaschin PR
Group Creative Director at Publicis Groupe
Copywriter/Group Creative Director
Cannes Lions former Juror
Art Director at Leo Burnett Romania
ALINA RIZESCU rizi design / ADAM AMBROZY gpd / ALINA OSTAHI western union / ANA BULGAR petrom / ADRIAN BOTAN mccann / ANDREEA MIHAI carrefour / BOB TOMA graffiti bbdo / CLAUDIU DOBRITA grey / CAMELIA POPESCU cora / CRISTIAN PASARICA automobile bavaria / CORINA BERNSCHUTZ bernschutz &co/ CRISTIAN COSTEA geometry hamburg / DIANA PAPUC leo burnett / DINU PANESCU mccann / EMIL COMSEA ogilvy / GABI LUNGU the practice / GEO BARAIAN impression graphics
GRANT MCKENZIE saab miller/ HORATIU DIMULESCU vodafone / HORTENSIA NASTASE golin / IASHIDO taken from / IOANA SUCIU heidi / IONELA NICOLAU walmark / IOANA BOBI antalis / IOANA MANOIU gmp pr / JOHAN OHLSON saatchi & saatchi /KALPESH PANTAKAR y&r dubai / LANA DUMITRU lana balana / LAURENIU SEMENIUC 23 communication ideas / LAURENTIU DUMITRESCU –digital star / LAURA NEDELSCHI – friends \ tbwa / MAGDA BOLINTINEANU mark to mark / MIGUEL GONCALVES tempo
MIHAI ENE the secret service / MICHAEL KONRAD berlin school for creative leadership / MIHAI GABRIEL BOTAREL raoul* mihai / MIHAI DEAC green pixel / MICHELLE LIM mad school singapore / POSTUMIA MARTIN inspired / OLAH GYARFAS rozalb de mura / ROXANA MEMETEA ddb / THOMAS KOLSTER the goodvertising agency / VICTOR STROE leo burnett / VLAD TOMEI supersomething/ VALENTIN SUCIU jazz / STEFAN LIUTE grapefruit / YONATHAN DOMINITZ mindscapes