TUTORS

Teachers and Jurors

Teo Migdalovici

Teodora Migdalovici

Founder of The Alternative School
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AREAS OF EXPERTISE: personal branding & brand culture / lobby / creative industries analyst and advocate / emotional intelligence / customer care & customer service.

Teo Migdalovici is an international public speaker and trainer, having attended, over the past 18 years, major worldwide events related to the marketing and the communication industry, with remarkable results. She has spoken on emotional intelligence, has trained creative people on their way to win Cannes Lions trophies and has shared her view of the industry’s future on global stages in Belgrade, Cascais, London, Lisbon, Kuala Lumpur, Mumbai, Mauritius, Paris, Singapore, Sarajevo, Vienna, Zagreb.

Because of her particular way of perceiving and interpreting information, she is invited as keynote speaker at exclusive business events with focus on brand management, creativity trends, customer essence and emotional intelligence. In this capacity she worked for British American Tobacco, Cannes Lions, Coca-Cola, Google, Geometry Global, Danone, DDB Bucharest, DDB Malasya, Nestle, New Moment, Mauritius Commercial Bank, McCann Adriatics, McCann Tel Aviv, Mediaedge:cia, Media Marketing, Petrom, P&G Europe, Renania, UM , Unilever, Unicredit, Vodafone.

Because of her particular way of perceiving and interpreting information, she is invited as keynote speaker at exclusive business events with focus on brand management, creativity trends, customer essence and emotional intelligence. In this capacity she worked for British American Tobacco, Cannes Lions, Coca-Cola, Google, Geometry Global, Danone, DDB Bucharest, DDB Malasya, Nestle, New Moment, Mauritius Commercial Bank, McCann Adriatics, McCann Tel Aviv, Mediaedge:cia, Media Marketing, Petrom, P&G Europe, Renania, UM , Unilever, Unicredit, Vodafone.

As Cannes Lions Ambassador in Romania, Teo Migdalovici has been, throughout the past decade, one of the most dedicated supporters for those creatives – both juniors and seniors – motivated to perform in Cannes and a reputed lobbyist for Creative Romania abroad, via Love and Lobby, the private diplomacy platform. In recognition for her contribution, she was awarded the 2nd place for the Most Passionate Cannes Lions Ambassador by the festival’s organizers in 2013 and the Media Award for “People and Ideas that Change Romania for the Better” by Foreign Policy in 2015.

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Filip Gonzacenco

 Art Director at Publicis Conseil Paris
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Once one finishes a technical university and has the engineer label attached to his name, the most senseless thing to do is search for a job in advertising. And yet, in Filip’s case though, it was the only way to be at peace with his inner child. After a debut at Ogilvy Bucharest, he is now working as an art director for Publicis Conseil in Paris.

It’s seldom for Filip to feel the need to say big words, but there is a thing often confused for a cliché, that is a constant presence in his life: “Work harder than anyone else and you will always benefit from the effort”. Everyone is creative, hard work makes the difference. Luckily for him, working is just a passion.

He is among the proud alumni of the Alternative School for Creative Thinking. In 2015, alongside Silvia Gradinaru, he won the local competition and became the Cannes Young Lions 2015 representative for Romania.  Since living abroad, as an ardent supporter of Romanian creativity, it’s with great pride that he is inviting people to discover his country of origin at every given opportunity.

You can drop him a line on instagram.com/filipthewise, chances are he’ll be most happy to reply.

Young Lion Winner Romania

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Ali Bati

Chief Creative Director at Leo Burnett Bucharest
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Ali Bati is the Chief Creative Officer of Leo Burnett Bucharest. During his first year at Leo, Ali and his team won the agency’s first Cannes Lion after several years, while helping the business grow rapidly by winning several major pitches.

He worked in Turkey, Italy, the UK and US. He has won over 100 national and international awards. His work has also been recognized for effectiveness with several Effies.

He played a major role in DDB Istanbul ranking #3 as the Agency of the Year in Cannes. His work brought Turkey the first Grand Prix in an international festival, which helped his agency win the title of the Agency of the Year at Golden Drum. Ali was ranked as the #1 art director in the world by Luerzer’s Archive. He served as a jury member at Eurobest, Golden Drum, Red Dot Design Award and Crystal Apple.

He studied Graphic Design at Marmara University and Design and Technology at Parsons. He also pursued his academic career completing 2 MAs and 1 PhD.

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Dorian Ilie

Communication Director at Rogalski Damaschin
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For over 15 years, Dorian loves managing campaigns from the creative concept to the well-done-smile of the client at the end of it. He is passionate about good stories, movies – big Lars von Trier fan! – Animation, London Grammar, Lebanese food and brainstorming sessions with lots of laughs. He believes that it’s more important to ask questions than to have the right answers, so this is he is always that guy who keeps asking those annoying questions when you thought the meeting was over. Maybe this is an old habit from back in the day when he used to be a feature journalist writing stories about ordinary people doing extraordinary things. He is also a big supporter of science, diversity & environmental conservation. In recent years he and his team at Rogalski Damaschin PR were awarded multiple times at class A creativity and PR festivals, such as Cannes Lions, SABRE, Digital Communication Awards.

His name is associated with high impact social projects for sick children or nature protection.

Cannes Lions: Gold Lion in the category Entertainment for Music – Use of an Artist as a Spokesperson/Ambassador in Partnership with a Cause at the 2016 Cannes Lions International Festival of Creativity, for the A Voice for Songbirds campaign, in partnership with Jazz Communication.

Irina is one of the most creative and driven people I have ever had the pleasure working with. She is smart, has very ambitious goals and always strives to see the big picture and a larger context for the project she is involved in. Irina is the kind of person you would want leading a team that really wants to change the world for better.

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Andreea Ghenoiu

Group Creative Director at Jazz
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Andreea is the symbol of Romania’s new wave talents.  Her presence in the 2017 Eurobest jury is an implicit compliment for all those independents that are keen to make world-class performance despite all challenges. Exploring the working environment at Leo Burnett and Scala JWT, she has been in advertising for the last 12 years and a Group Creative Director at Jazz for the last 3.

Andreea came up with the gold winning idea – “A Voice for Songbirds”, for a campaign awarded in the Lions Entertainment category. Andreea dreamed about a super team at Jazz, with nice, talented people, keen to make constant high quality advertising, a team of challengers in the industry.

Previously, she literally had a dramatic career. She studied dramatic writing and theater direction in Paris. Perhaps from there comes the passion for happenings, stunts and experiences.

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Alexandra Bombita

Asymmetrical Shape Theorist at Geometry Global Bucharest
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Alexandra Bombita qualified in the Young Lions Design competition at Cannes Lions 2016 after winning the spot in a national competition at The Alternative School. With a Bachelor’s Degree in Public Relations and Advertising, she is currently as an Asymmetrical Shape Theorist at Geometry Global Bucharest. Previously is worked as a copywriter at Leo Burnett Bucharest. She’s young, witty, with an exceptional sense of humour, and ready to share about her determination which brought her the experience of the first big Festival competition.

In the jury for the Cannes and Eurobest previous semesters, The Alternative School brought some big names in the local and international creative industry, people in marketing and CEOs:

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Mihai Fetcu

Creative Director at Geometry Global Bucharest
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Elena Markos

CEE at WGSN
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Szabi Szekely

CEO at Halcyon Mobile
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Zélia Sakhi

Head of Creative chez Mobiento
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Alex Haidamac

Graphic Designer at Millenium Pro Design
Young Lions Design Gold Winner
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Mario Gazebro

Senior Art Director & Illustrator
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Luis Miguel Messianu

CEO Alma & juror at Cannes 2016
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Nir Refuah

Executive Creative Technology Director at McCann New York
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 Hande Guler

CD, DDB Dubai
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Ioana Halunga

Creative, Havas Singapore
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Vlad Butucariu

Flio Stand / Studio Squash, Rotterdam
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David Khoo

CD, Chaos creative Malaesia
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Alex Strambeanu

Creative Director at Jandl
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Alvin Teoh

Kuala Lumpur, Malaysia – ECD at Naga DDB
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Radu Nantu

Creative Copywriter at MullenLowe Romania
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Past teachers & Jurors

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Razvan Capanescu

Chief Creative Officer at McCANN Prague
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Bechara Mouzannar

Chief Creative Officer at Publicis Communications MEA
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Olga Abramescu

Content Sales Manager at Guliver Romania
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Gabriela Lungu 

Integrated Creative Leader, London
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Nicolata Padure

Managing Director at Media Concept Store
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Mihai-Gongu

Mihai Gongu

Managing Director at Media Concept Store
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Alina Damaschin

Alina Damaschin 

Creative Leader & Head of Consumer PR
@Rogalski Damaschin PR
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Mihnea Gheorghiu

Group Creative Director at Publicis Groupe
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Sebastian Olar

Copywriter/Group Creative Director
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Dinu Panescu

Dinu Panescu

Cannes Lions former Juror
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Bianca Dumitrascu

Art Director at Leo Burnett Romania
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Andres Vergara

Andres Vergara

CD McCann
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ALINA RIZESCU rizi design /  ADAM AMBROZY gpd / ALINA OSTAHI western union / ANA BULGAR petrom / ADRIAN BOTAN mccann / ANDREEA MIHAI carrefour / BOB TOMA graffiti bbdo  / CLAUDIU DOBRITA grey / CAMELIA POPESCU cora / CRISTIAN PASARICA automobile bavaria / CORINA BERNSCHUTZ bernschutz &co/ CRISTIAN COSTEA geometry hamburg / DIANA PAPUC leo burnett /  DINU PANESCU mccann / EMIL COMSEA ogilvy / GABI LUNGU the practice / GEO BARAIAN impression graphics

GRANT MCKENZIE saab miller/ HORATIU DIMULESCU vodafone / HORTENSIA NASTASE golin /  IASHIDO taken from / IOANA SUCIU heidi  / IONELA NICOLAU walmark / IOANA BOBI antalis / IOANA MANOIU gmp pr /   JOHAN OHLSON saatchi & saatchi /KALPESH PANTAKAR y&r dubai / LANA DUMITRU lana balana / LAURENIU SEMENIUC 23 communication ideas / LAURENTIU DUMITRESCU –digital star / LAURA NEDELSCHI – friends \ tbwa / MAGDA BOLINTINEANU mark to mark / MIGUEL GONCALVES tempo

MIHAI ENE the secret service / MICHAEL KONRAD berlin school for creative leadership / MIHAI GABRIEL BOTAREL raoul* mihai / MIHAI DEAC green pixel /  MICHELLE LIM mad school singapore / POSTUMIA MARTIN inspired / OLAH GYARFAS rozalb de mura / ROXANA MEMETEA ddb / THOMAS KOLSTER the goodvertising agency / VICTOR STROE leo burnett / VLAD TOMEI supersomething/ VALENTIN SUCIU jazz / STEFAN LIUTE grapefruit / YONATHAN DOMINITZ mindscapes