Stuffed, Stamped and Licked

Direct Mailing is the ugly sister of Advertising, but it can become Cindarella if done creatively.

Patrick Collister from DirectoryIMG_1974IMG_1970 came up with plenty of examples to demonstrate it: letters raising funds for homeless people that are left outside, in the rain, before being mailed – with a simple message “this is how it feels when you’re left out all night”; stamps with Haagen-Dazs ice-cream taste that wait to be licked and tasted before being glued on the envelope; or lingerie direct mailings with a perfect body pictured on the envelope, having the face covered by a stamp, because lingerie is all that matters…

Andreea, OOH team of the year, empowered by Impression