Social media. How they do it?
DDB presented a series of good and bad examples of social media practice. They spoke about Monopoly City Streets and how in 2 months they become the 12 most popular online game, about how Bud TV as a solution for making controversial ads available. Among the bad social experiences, they mentioned Kingsmill bread that asked people to post confessions and got to personal. Their advice is that if you don’t have something to say, just don’t say anything at all.
Alex, Roger Hatchuel Academy student, empowered by BCR