Rock rolls advertising

roger2We all know advertising it’s about life itself. All the brilliant ads that we love have a piece of their maker(s) soul. In the Y&R seminar, Roger Daltrey and Harvey Goldsmith tried to talk about the bounds between advertising and music and how The Who build their brand. They even succeded but this seminar was more than how The Who managed their brand over the years. Rock bands such as The Who, Led Zeppelin, Beatles, Cream, Pink Floyd inspired hundred millions of people not only with their music but with their messages, their art and energy. They inspired many other bands that came along the way, many directors that made brilliant movies, many fashion designers and artists. They inspired life and also advertising.

For who doesn’t know, Roger Daltrey is the lead vocal of The Who, the legendary britain rock band. He is also one the greatest voices in the history of rock.

For those of you who know about Roger Daltrey I can tell you that he is more than fine! After the dialog with Harvey Goldsmith he sang 2 songs though only one was in plan! He played guitar as well on Who are you and Ring of fire. What a performance! We all sang with him as backing vocals at Who are you and it was a dream.

 

Alexandru Hariga
This article is brought to you by the curtesy of Impression, our Cannes Lion Cyber Sponsor

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