Roger Hatchuel Academy competition 2018

The selection for the Roger Hatchuel Academy competition is now open in Romania For the 14th year in a row, The Alternative School announces the selection for the Roger Hatchuel Academy. The competion brief: A campaign proposal to change the perception of the Romanian women reputation in the international media. The starting point – Romanian ... Read More

2018 Competition: Roger Hatchuel Academy

In 2018 The Alternative School is organizing the national selection for Roger Hatchuel Academy, in Cannes. The details will be public by the mid March. Each year, 35 representatives from all over the world, up to 23 years old, are attending the Roger Hatchuel Academy at Cannes Lions. They experience intensive mentorship from industry thought-leaders, ... Read More

Zélia Sakhi on future thinking, kindness and the new breed of creative

Zélia Sakhi is a public speaker and global creative awards juror, including Cannes Lions and Dubai Lynx. With a professional background in France and UK she relocated few years ago in Stockholm, where she is the Head of Creative and Design / Partner – ‎Mobiento / Deloitte Digital. In this interview, Zelia will share her ... Read More

The Future of Creativity – Kindful Brands

                          A new chapter from the “Future of Creativity” series will launch on 7th of December. This edition is about “Kindful Brands” and their social imprint. Love and Lobby in partnership with Media Image Factory are the organizers of the event, which is also ... Read More

GreenTech Film Festival

GreenTech Film Festival is the first film festival in Romania that presents not only a selection of the best films on eco and green technology topics, but also offers the opportunity to present the first Romanian documentary about good practice examples in our country, which are successful but little known. The film presents simple people, ... Read More

#CanneSummer: Projections.Talks.Winners

  The 64th edition of Cannes Lions, the world’s most influential creativity festival, has ended. After 244 seminars and 6 award shows we are still thrilled about what we saw there. About 23 campaigns took home a total of 28 Grand Prix awards and others managed to get many Gold, Silver and Bronze Lions. Cannes Lions ... Read More

Tudor-Constantin Neagu to represent Romania at Roger Hatchuel Academy

Tudor-Constantin Neagu, the winner of the national competition at The Alternative School for Creative Thinking, will represent Romania in Cannes Lions, at Roger Hatchuel Academy 2017. Each year, 35 representatives from all over the world, up to 23 years old, are attending  the Roger Hatchuel Academy at Cannes Lions. For a week, the students have ... Read More

School satisfaction survey

At the end of the semester, those present were invited to evaluate the quality of the experience at The Alternative School. The evaluation fields were: “Learning Opportunities for Connecting to International Trends”, “Transparency in Evaluation”, “Value for Money”, “You Recommend The Alternative School?”, “Opportunities for Networking”. The rating was made from 1 to 5, 5 ... Read More

The Best of Lynx – Tahaab Rais

The 3rd edition of The Best of Lynx, organized by Cannes Lions Romania, will be invited this year to Tahaab Rais, Regional Head of Strategic Planning and Truth Central Director, FP7 / MENA. Tahaab is one of the most award-winning creative strategists at this year’s Dubai Lynx competition. Leading the insights and strategic planning function ... Read More

Connected wins the Cannes Young Marketers competition

Florentina Dumitru and Stefania Bugan– the two members of team Connected won the Young Marketers Competition, after intense training sessions and rigorous selection, during the 13th semester of The Alternative School for Creative Thinking. The two are going to represent Romania in the Young Marketers competition taking place at Cannes during the Lions festival, in ... Read More