Advertising isn’t coming back

In the PRICEWATERHOUSECOOPERS seminar we said so long to the “old advertising” and we welcomed the new age of advertising. This recesion isn’t a cyclical but a structural one, that will change everything deeply. By the year 2013 there is expected an upturn in economy and there for in advertising but the charts showed that the ... Read More

Delivering Now, Future Experience

We are all excited and we all want to know how future looks like. A few years ago we were wondering what future will bring to us, but now we learn how to bring things into the future. Today, 21 of June, we aimed to understand how to deliver competent and prompt solutions for future ... Read More

We are doing history

2009 seems to be a fantastic year for Romania, making all the lobby and energetic efforts look meaningful. Alex Strimbeanu and Gabi Gherca are THE BRONZE  WINNERS at YOUNG LIONS COMPETITION – PRINT.  They won this place, with their wallet solution, on a brief oriented through changing menthalities among high end buyers for expensive luxury products ... Read More

Seven important rules of Visual Branding

Today’s workshop by Ohslonsmith, a Stockholm-based design studio teaches as that design should be intuitive, playful, curious, expressive and daring. So here are the seven rules of Visual Branding: 1.  What is a brand? A brand is a person’s gut and feeling about a product, service or company. 2. Visual misspelling A brand can’t afford to ... Read More

Linked in and out

Credibility. Not just a “a good looking” word. In a turbulent period this is one of the most important piece of the puzzle that leads to success.  Still, most brands didn’t have it. So, what can they do? The answer came easily. In first place, advertiseres should offer quality messages. Considering the great amount of ... Read More

Building brand value at 300 km/h

Great seminar happened today with representatives from Philips, Wiliams F1 team and Eurosport. Topic of the day was how can brands increase their value by partnerships with elite motorsport such as Formula 1. First of all Formula 1 is a glamorous and highly exciting sport wich gathers huge ratings every two weeks. It is only ... Read More


The Brandwood seminar showed the way to a new land. No Bollywood, no Nollywood, not even Hollywood, but a bit of all in the same time. It’s the land where branding and entertaiment have created a new breed of advertising that takes the values and essentials of your brand and combine them in a real ... Read More

death by user generated content

Today I found out that they have added one more species on the endangered species list: the creative director. In an age where we’re moving on from the broadcast of the few to the narrowcast of the many, great creative ideas can come from basically anywhere. Striving for survival, the creative direcor must start to look ... Read More

breaking down the aquisition wall

Some of the experiences in our lives have become so dull and automated that we have come to take them for granted. Buying a product is just one of them: give the money – take the product. There is no such thing as true aquisition experience. The marketing people at CocaCola have thought a lot ... Read More

Lego takes the trey

Sunday morning, the end of the traditional monolithic creative director. The seminar ends in applause, as we are shown how brands should take on the culture and amplify it. Lego has taken the notorious Darth Vader all’arabiato and turned it into a campaign of its own. It’s funny how the first seminar in the festival ... Read More

Who are you gonna give your first Coke of the year?

Nice emotional project on behalf of Coca Cola China. And one that is to remind us that, in some market, Coke just skipped the traditional internet and passed on to the mobile. Cristina Calota, empowered by Tempo lexapro generic name levitra 20 mg precio farmacia azithromycin side effects is lexapro a controlled substance viagra lexapro ... Read More


The Happines Factory campaign has a central ideea of communicating their message:”tangible experience-tangible products”.They try to create a more appropiate relation betwen consumer and product.Speaking about design concept as a main visual message,I noticed how motion graphics,product design(the vending machine),graphic design can have an impact for consumers.It’s about making an interactivity betwen target and product. ... Read More


After attending this seminar I believe that I should erase some of my social media accounts or make them somehow even more personal(option-friends only). You should be very thoughtful when writing something about yourself online because an employer can always look you up as fast as your saying “Google” and find embarsaing things about you ... Read More

The death of the creative director :)!

The LBI seminar was a summary of  all the confrences about changing trends in marketing, I attended post financial crisis. In order to survive the creative director needs to adapt to the new context. We  all know what that is:  emerging channels with fragmented ownership, all-over-the place audiences and people who distruss the channels the ... Read More

Sapient & Coca-Cola

Coca-Cola spoke during this seminar about their latest campaign using vending machines. The advanteges of this new medium is that it offers a great way of reachig the consumer, by leaving him the freedom to generate the content.  A simple tranzaction can be turned into a great experience. The 3 categories: Mail content, Movie Content ... Read More

WGSN-Decading youth

This workshop was verry relevant because it communicates the importance of evaluating and understanding target.The youth target in this case is analized from all points of wiew,in a large sense,the style of life.An important aspect is the relation betwen internet and future young generation.We spent most of our times on the internet,we have virtual platformes ... Read More

David and Goliath

Here it is one of the most tempting seminars this year at cannes: David Plouffe and his story about the way he built from the scratch what will later become one of the most remarkable political marketing campaign in our times. Since David is working on a book about the 2008 Presidential election entitled The ... Read More

Cannes Lions Programme of the Week

Click here to see full schedule (pdf) cialis tadalafil 10mg tablets cialis how much to take normal dosage for cialis what is cialis pills canada cialis generic what is the maximum dose of cialis how to take cialis 20mg tablets tadalafil cialis cialis how to use how much cialis can i take generic cialis cheap ... Read More

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Our values The Mission of the school The Vision of the school To whom we do not speak To whom we speak ? Visual Craft cialis effect on blood pressure cialis heart when should i take cialis cialis everyday dose cialis overnight maximum cialis dosage cialis proper dosage cialis 20 mg side effects what is ... Read More