For the 17th year in a row, The Alternative School is organizing the selection for Roger Hatchuel Academy. Roger Hatchuel Academy is a prestigious career accelerator for young people aged 18 to 23, passionate about creativity, marketing, visual arts, communication disciplines in general. Approximately 30 students of different nationalities gather during the Cannes Lions festival, ... Read More
The recent study aiming to rate the satisfaction rate of those enrolled in the Spring Semester creative trainings showed highly positive feedback on the utility, impact, effectiveness, degree of interaction and inspiration brought in people’s professional life. The research, conducted anonymously among the finalist teams completing the school programs and competitions, indicated constantly “good – ... Read More
The Alternative School has been busy during the pandemic, cooking up new learning & competition platforms for talents & strategists with a cause. #TalentBet, a pro-solution think & feel tank for businesses and creatives in time of crisis was launched, while continuing the 16-year long tradition of organizing the local competitions for Cannes Lions, this ... Read More
AdHugger, the online publication reporting news and events from the marcom, business, tech, ecom and start-up sectors, celebrates a decade of presence on the international market. AdHugger.net started as an English title covering news on the Romanian market and making it available to interested parties abroad. In just a few years, it expanded and started covering ... Read More
The Alternative School for Creative Thinking is excited to announce the schedule for this spring’s creative trainings and intensive workshops, mentored by remarkable practitioners: 7th of May 18:00 – POSE RADU (Senior Art Director, McCann PR) – “Visual languages doing their job” He is all about making brands tell their stories and solving different problems ... Read More
A pro-solutions think & feel tank for businesses and creatives in time of crisis In the context of the corona pandemic, The Alternative School for Creative Thinking launches the #TalentBet platform on May 5th. The project aims to form a new class of creatives, a new hierarchy, based exclusively on talent and competence, and on ... Read More
Oana Oprea (Jazz Communication) is the Roger Hatchuel Academy’s Romanian winner following the competition organized by The Alternative School for Creative Thinking. Alongside her team-mate, she previously qualified for the Eurobest Festival through the same educational program, dedicated to creative studies. In order to qualify for the prestigious Roger Hatchuel Academy, with courses held during ... Read More
The Alternative School for Creative Thinking is starting its 16th edition of the Cannes Semester on the 12th of March and people from all ages and walks of marcom life are welcomed. All those attending will benefit from the training and intensive workshops, mentored by remarkable practitioners: Vera Gavrila (Client Service Director// Media Concept ... Read More
Romanian Young Marketers aiming for Cannes The Alternative School for Creative Thinking / Cannes semester is open for applications starting February 2nd. People working in communication industries and interested in improving their strategic, efficient and creative skills, while aiming for international performance, are invited to apply. The school starts on March, 12th and has 7 ... Read More
Jeanne Liedtka, the author of “Design for Growth” considered to be one of the world’s most influential contemporary business thinkers, Adam Radziszewski – Director of Innovation at Oracle US, Kai Frithjof Brand Jacobsen – Director of the Peace Operationsat Patrir, Lars Lin Villebaek -Chief Delivery Officer at OpenExO and Educatefor. Life founder and Luca Martini ... Read More
The Future of Creativity, the event decanting, distilling and interpreting the latest trends in creativity and marketing, via Cannes Lions, will take place on July 11, at 5 pm, in the Recent Art Museum’s Auditorium. Cristina Miclea, Marketing Director Albalact, bronze winner, Simona Simon – Group Creative Director McCann PR, Andrei Cohn, director, CD and ... Read More
Simona Simon, Group Creative Director at McCann PR will represent Romania in the Cannes Lions Public Relations jury in 2019 and will evaluate the shortlist entries. Dorian Ilie – RogalskiDamaschin and Andrei Cohn – Cohn & Jansen where also among the nominees. Both agencies won Gold Lions in the past. With an art education and ... Read More
MARe, the first private museum of recent art in Romania, will have a rich schedule on the Museum Nights, taking place on May, 18th. 20:00-22:30 – ”With Leonid Dimov and Florin Puca in Eleusis and Oniria.” Poetry, discussions, projections. 23:00 – 03:00 – ”Scoro plays Muslimgauze”. 23:00 – 03:00 – ”Sounds” with DJ’s ”Better than Nada” Corvin and Calin No Clue. ... Read More
Andrei Cohn, Cohn & Jansen’s creative leader, is the Romanian juror to evaluate shortlist work for the Brand Experience & Activation category at Cannes Lions 2019. With an educational background in art, Andrei Cohn has been working in advertising since 1996. He started at JWT, launching his own agency in 2002. In the last 20 ... Read More
The lavish “Voted Product of the Year® Gala,celebrating innovation in style – evening gowns and black tie included – has reunited on May 16th, at its 10th anniversary, the very best of marketing, branding and client community at the JW Marriott Bucharest Grand Hotel. Following the consumers’ vote, 25 products won the contest and have ... Read More
Diana Oprea, student at SNSPA / Associate Professor Cristina Leovaridis class won the Roger Hatchuel competition, following the brief and training provided by The Alternative School for Creative Thinking. Diana’s answer, a funny musical application in which she is talking about her qualities in an entertaining manner, explaining why she aspires at the Academy and ... Read More
Diana Oprea, Dragos Lup and Roxana Harcovei are the three Alternative School finalists, competing for a place in the Roger Hatchuel Academy 2019. The Academy dedicated to passionate creatives under 23 years old is happening during the Cannes Lions Festival, in the end of June. The final evaluation that will take place in ... Read More
There are less than 2 weeks left until the deadline for joining Roger Hatchuel Academy, dedicated to young creativity enthusiasts, aged 18-23. Below are the details. The brief: *2 minutes video (Youtube link) showing us who you are, how you’re creative and why you want to join the Roger Hatchuel Academy. *CV/ Portfolio Deadline: The ... Read More
The Alternative School to launch Young Marketers competition for Cannes Lions 2019 From 29th of November to January 15, 2019, the entries are open for the Young Marketers competition. The learning and competing platform is dedicated to young marketers under 30, with a real passion towards efficient and creative approach of communication. The ... Read More
The best moment at the Alternative School: Anca: The experience was good as a whole. We got to see a lot of case studies and deconstruct the whole thought process behind them. The class attendants came from a variety of backgrounds, each ... Read More
