The Alternative School to launch Young Marketers competition for Cannes Lions 2019 From 29th of November to January 15, 2019, the entries are open for the Young Marketers competition. The learning and competing platform is dedicated to young marketers under 30, with a real passion towards efficient and creative approach of communication. The ... Read More
The best moment at the Alternative School: Anca: The experience was good as a whole. We got to see a lot of case studies and deconstruct the whole thought process behind them. The class attendants came from a variety of backgrounds, each ... Read More
Entries for Young Lions Eurobest competition are now open. Communication experts, awarded creatives and skilled marketing professionals will train the young competitors and put their skills to the test. The best of them will showcase their talent and perform at the European Young Lions Competition, taking ... Read More
This year, at the 65th edition of Cannes Lions, Romania managed to win 9 Lions: 1 Gold, 3 Silver and 5 Bronze. The winners are the following: 18th of June, Health & Wellness Lions Silver (Fundraising & Advocacy) – Take a seat – MagicMakers NGO, Jazz Communication Bronze (Animal Health) – The Nest Address, Enel ... Read More
In the presence of The Romanian jurors and the ambassador of the Lions festivals, The Best of Cannes will analyze trends in creativity, at global scale as discovered at the 65th edition of the Lions Festival and their impact on business. The projection of the awarded work will follow the presentations. The event, taking place ... Read More
Georgiana Toacsen will represent Romania at The Roger Hatchuel Academy in 2018, after winning the national contest organized by The Alternative School for Creative Thinking. Each year, 35 representatives from all over the world, up to 23 years old, are attending the Roger Hatchuel Academy at Cannes Lions. For five days the students have access to ... Read More
The Start-Up Academy, sponsored by R/GA, is an intensive week-long workshop aimed to help aspiring innovators and entrepreneurs communicate their brand message in a meaningful and relevant way. More details here.
The selection for the Roger Hatchuel Academy competition is now open in Romania For the 14th year in a row, The Alternative School announces the selection for the Roger Hatchuel Academy. The competion brief: A campaign proposal to change the perception of the Romanian women reputation in the international media. The starting point – Romanian ... Read More
In 2018 The Alternative School is organizing the national selection for Roger Hatchuel Academy, in Cannes. The details will be public by the mid March. Each year, 35 representatives from all over the world, up to 23 years old, are attending the Roger Hatchuel Academy at Cannes Lions. They experience intensive mentorship from industry thought-leaders, ... Read More
Zélia Sakhi is a public speaker and global creative awards juror, including Cannes Lions and Dubai Lynx. With a professional background in France and UK she relocated few years ago in Stockholm, where she is the Head of Creative and Design / Partner – Mobiento / Deloitte Digital. In this interview, Zelia will share her ... Read More
A new chapter from the “Future of Creativity” series will launch on 7th of December. This edition is about “Kindful Brands” and their social imprint. Love and Lobby in partnership with Media Image Factory are the organizers of the event, which is also ... Read More
GreenTech Film Festival is the first film festival in Romania that presents not only a selection of the best films on eco and green technology topics, but also offers the opportunity to present the first Romanian documentary about good practice examples in our country, which are successful but little known. The film presents simple people, ... Read More
The 64th edition of Cannes Lions, the world’s most influential creativity festival, has ended. After 244 seminars and 6 award shows we are still thrilled about what we saw there. About 23 campaigns took home a total of 28 Grand Prix awards and others managed to get many Gold, Silver and Bronze Lions. Cannes Lions ... Read More
Tudor-Constantin Neagu, the winner of the national competition at The Alternative School for Creative Thinking, will represent Romania in Cannes Lions, at Roger Hatchuel Academy 2017. Each year, 35 representatives from all over the world, up to 23 years old, are attending the Roger Hatchuel Academy at Cannes Lions. For a week, the students have ... Read More
At the end of the semester, those present were invited to evaluate the quality of the experience at The Alternative School. The evaluation fields were: “Learning Opportunities for Connecting to International Trends”, “Transparency in Evaluation”, “Value for Money”, “You Recommend The Alternative School?”, “Opportunities for Networking”. The rating was made from 1 to 5, 5 ... Read More
The 3rd edition of The Best of Lynx, organized by Cannes Lions Romania, will be invited this year to Tahaab Rais, Regional Head of Strategic Planning and Truth Central Director, FP7 / MENA. Tahaab is one of the most award-winning creative strategists at this year’s Dubai Lynx competition. Leading the insights and strategic planning function ... Read More
Florentina Dumitru and Stefania Bugan– the two members of team Connected won the Young Marketers Competition, after intense training sessions and rigorous selection, during the 13th semester of The Alternative School for Creative Thinking. The two are going to represent Romania in the Young Marketers competition taking place at Cannes during the Lions festival, in ... Read More
