THE ALTERNATIVE SCHOOL – CREATIVE TRAININGS SCHEDULED FOR THIS SPRING

THE ALTERNATIVE SCHOOL – CREATIVE TRAININGS SCHEDULED FOR THIS SPRING

The Alternative School for Creative Thinking is excited to announce the schedule for this spring’s creative trainings and intensive workshops, mentored by remarkable practitioners: 7th of May 18:00 – POSE RADU (Senior Art Director, McCann PR) – “Visual languages doing their job” He is all about making brands tell their stories and solving different problems ... Read More
THE ALTERNATIVE SCHOOL TO LAUNCH #TALENTBET

THE ALTERNATIVE SCHOOL TO LAUNCH #TALENTBET

A pro-solutions think & feel tank for businesses and creatives in time of crisis In the context of the corona pandemic, The Alternative School for Creative Thinking launches the #TalentBet platform on May 5th. The project aims to form a new class of creatives, a new hierarchy, based exclusively on talent and competence, and on ... Read More
Oana Oprea / The AlternativeSchool qualified at the Roger Hatchuel Academy in Cannes

Oana Oprea / The AlternativeSchool qualified at the Roger Hatchuel Academy in Cannes

Oana Oprea (Jazz Communication) is the Roger Hatchuel Academy’s Romanian winner following the competition organized by The Alternative School for Creative Thinking. Alongside her team-mate, she previously qualified for the Eurobest Festival through the same educational program, dedicated to creative studies. In order to qualify for the prestigious Roger Hatchuel Academy, with courses held during ... Read More
The Cannes Semester: SPEAKERS CONFIRMED

The Cannes Semester: SPEAKERS CONFIRMED

  The Alternative School for Creative Thinking is starting its 16th edition of the Cannes Semester on the 12th of March and people from all ages and walks of marcom life are welcomed. All those attending will benefit from the training and intensive workshops, mentored by remarkable practitioners: Vera Gavrila (Client Service Director// Media Concept ... Read More
CANNES SEMESTER: ENTRIES ARE OPEN

CANNES SEMESTER: ENTRIES ARE OPEN

Romanian Young Marketers aiming for Cannes The Alternative School for Creative Thinking / Cannes semester is open for applications starting February 2nd. People working in communication industries and interested in improving their strategic, efficient and creative skills, while aiming for international performance, are invited to apply. The school starts on March, 12th and has 7 ... Read More
5 INFLUENTIAL BUSINESS VOICES TO BE PRESENT AT DESIGN THINKING FORUM

5 INFLUENTIAL BUSINESS VOICES TO BE PRESENT AT DESIGN THINKING FORUM

Jeanne Liedtka, the author of “Design for Growth” considered to be one of the world’s most influential contemporary business thinkers, Adam Radziszewski – Director of Innovation at Oracle US, Kai Frithjof Brand Jacobsen –  Director of the Peace Operationsat Patrir, Lars Lin Villebaek -Chief Delivery Officer at OpenExO and Educatefor. Life founder and Luca Martini ... Read More
The Future of Creativity / The Best of Cannes

The Future of Creativity / The Best of Cannes

The Future of Creativity, the event decanting, distilling and interpreting the latest trends in creativity and marketing, via Cannes Lions, will take place on July 11, at 5 pm, in the Recent Art Museum’s Auditorium. Cristina Miclea, Marketing Director Albalact, bronze winner, Simona Simon – Group Creative Director McCann PR, Andrei Cohn, director, CD and ... Read More
SIMONA SIMON IN THE CANNES LIONS JURY / PUBLIC RELATIONS

SIMONA SIMON IN THE CANNES LIONS JURY / PUBLIC RELATIONS

Simona Simon, Group Creative Director at McCann PR will represent Romania in the Cannes Lions Public Relations jury in 2019 and will evaluate the shortlist entries. Dorian Ilie – RogalskiDamaschin and Andrei Cohn – Cohn & Jansen where also among the nominees. Both agencies won Gold Lions in the past. With an art education and ... Read More
RECENT ART IN A ROMANIAN PRIVATE MUSEUM

RECENT ART IN A ROMANIAN PRIVATE MUSEUM

MARe, the first private museum of recent art in Romania, will have a rich schedule on the Museum Nights, taking place on May, 18th. 20:00-22:30 – ”With Leonid Dimov and Florin Puca in Eleusis and Oniria.” Poetry, discussions, projections. 23:00 – 03:00 – ”Scoro plays Muslimgauze”. 23:00 – 03:00 – ”Sounds” with DJ’s ”Better than Nada” Corvin and Calin No Clue. ... Read More
ANDREI COHN IN THE CANNES LIONS JURY / BRAND EXPERIENCE & ACTIVATION

ANDREI COHN IN THE CANNES LIONS JURY / BRAND EXPERIENCE & ACTIVATION

Andrei Cohn, Cohn & Jansen’s creative leader, is the Romanian juror to evaluate shortlist work for the Brand Experience & Activation category at Cannes Lions 2019. With an educational background in art, Andrei Cohn has been working in advertising since 1996. He started at JWT, launching his own agency in 2002. In the last 20 ... Read More
AND THE WINNERS ARE…

AND THE WINNERS ARE…

The lavish “Voted Product of the Year® Gala,celebrating innovation in style – evening gowns and black tie included – has reunited on May 16th, at its 10th anniversary, the very best of marketing, branding and client community at the JW Marriott Bucharest Grand Hotel. Following the consumers’ vote, 25 products won the contest and have ... Read More
DIANA OPREA TO REPRESENT ROMANIAN AT ROGER HATCHUEL ACADEMY

DIANA OPREA TO REPRESENT ROMANIAN AT ROGER HATCHUEL ACADEMY

Diana Oprea, student at SNSPA / Associate Professor Cristina Leovaridis class won the Roger Hatchuel competition, following the brief and training provided by The Alternative School for Creative Thinking. Diana’s answer, a funny musical application in which she is talking about her qualities in an entertaining manner, explaining why she aspires at the Academy and ... Read More

Roger Hatchuel Academy 2019 Finalists

    Diana Oprea, Dragos Lup and Roxana Harcovei are the three Alternative School finalists, competing for a place in the Roger Hatchuel Academy 2019. The Academy dedicated to passionate creatives under 23 years old is happening during the Cannes Lions Festival, in the end of June. The final evaluation that will take place in ... Read More

The Alternative School selection for Roger Hatchuel Academy

There are less than 2 weeks left until the deadline for joining Roger Hatchuel Academy, dedicated to young creativity enthusiasts, aged 18-23. Below are the details. The brief: *2 minutes video (Youtube link) showing us who you are, how you’re creative and why you want to join the Roger Hatchuel Academy. *CV/ Portfolio Deadline: The ... Read More

In the quest of The Best Young Marketer of the Year

    The Alternative School to launch Young Marketers competition for Cannes Lions 2019 From 29th of November to January 15, 2019, the entries are open for the Young Marketers competition. The learning and competing platform is dedicated to young marketers under 30, with a real passion towards efficient and creative approach of communication. The ... Read More

Young Lions competition – The Eurobest Semester

                  Entries for Young Lions Eurobest competition are now open. Communication experts, awarded creatives and skilled marketing professionals will train the young competitors and put their skills to the test. The best of them will showcase their talent and perform at the European Young Lions Competition, taking ... Read More

Romania winners @CannesLions 2018

This year, at the 65th edition of Cannes Lions, Romania managed to win 9 Lions: 1 Gold, 3 Silver and 5 Bronze. The winners are the following: 18th of June, Health & Wellness Lions Silver (Fundraising & Advocacy) – Take a seat – MagicMakers NGO, Jazz Communication Bronze (Animal Health) – The Nest Address, Enel ... Read More

The Best of Cannes

In the presence of The Romanian jurors and the ambassador of the Lions festivals, The Best of Cannes will analyze trends in creativity, at global scale as discovered at the 65th edition of the Lions Festival and their impact on business. The projection of the awarded work will follow the presentations. The event, taking place ... Read More