Mobile Insights, by Initiative

The study found out that when it comes to the smartphone industry, voice is secondary to data.
Two halves of mobile users spend an average of 35 minutes per da on mobile internet. In the US the percentage is huge: 85% of people spend 50 minutes per day.
Mobile consumers are always on and mobile internet is used constantly throughout the day, from morning until night
Mobile is becoming the second screen and the internet device at home.
Context and location are now the number one potential in mobile marketing.
If asked to choose, one in three people would prefer mobile internet over PC access.
The use of mobiles triggers other media. Mobile internet boosts the media landscape and internet access is going up grace to mobiles.
Sabina Ionescu, PR team of the year powered by HP