Last day of Creative Cannes

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cannes lions 2009 closed its doors. palais de festivals is actually host to another festival these days. but the great atmosphere is still on and the advertising festival scent has not left us. we had the best time at cannes lions, although we didn’t get any award at the Young Lions Media. I’ll talk about that experience in another post. but as for the rest, I, for example, had a favourite seminar or master class each day, and that is something enriching and worth spending your free time indoor the palais, although the weather was good for the beach. I had nice chats with my colleagues and people I met in cannes, and that was another good thing.

the last day was actually about a mix between novelty, storytelling, networking, conversation, stories, all of them related to efficient creativity. as funny as it was, the lean mean fighting machine seminar, as insightful it was the POKE seminar. on one side i heard about having fun -at the office, at any kind of work, in your daily tasks, in your free time-, about inspirational policies that some companies have, about incentives that break creativity loose, depending on the moment, the job and the agency. for more details the speakers indicated their blog: leanmeanfightingmachine.blogspot.com.

On the other hand, at the POKE workshop, i heard some good pieces of advice:

Create things worh talking about – in order for people to start a conversation

Great stories never end – so create stories!

Success comes from: Simple / Unexpected / Concrete / Credible / Emotion / Stories. So keep these in mind!

Novelty is good – look for new twists in conversations

Read this book: “Made to stick”

More to come, from the seminars I haven’t talked about, but loved very much, these next days. Never too late. 🙂

Ana Maria Vasilache &  Adina Stanescu. Empowered by Impression.

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