The JWT seminar included a showcase of campaigns that submited to the main concept of creating ideas that people want to spend time with. Giving out incomplete stories leaves space for anyone to come up with their own addition, transforming each story into a unique, personal one.
The NY Macy Believe campaign reached the audience not through and ad, but by using an animtaed movie based on a real story of a girl called Virginia who sent a letter to The Sun asking if Santa Claus was real. The last in the JWT showcase was a rather innovative approach to the celebration of Valentine’s Day. The Heineken Beer Gloss was sold out 2 weeks after it was launched as the perfect Valentine’s Day gift for her, that he can enjoy as well.
Iulia & Corina Young Marketer powered by Impression