June 23

June 23


More and more people, from all over the world, many passionate by  advertising and especially by creativity,  are transforming the halls of the Cannes Festival Palace into a very crowded place, so crowded that you can’t move.
Today, 23 June 2011, we celebrate the 100th anniversary of the birth of David Ogilvy. The seminar dedicated to the advertising father, was held by Sir Ken Robinson, a real lecture about creativity sustained with humor and words of wisdom. The seminar ended with the entire crowd standing and applauding him. Sir Ken Robinson spoke about the image that changes depending on the cultural background, about how creativity is depending on imagination, about creating value, originality and innovation.
One of the questions posed from the audience was very interesting: how we manage to evolve from good to great. Sir Ken Robinson mentioned that is possible only if we do what we like, love what you do, have a personal attitude and not expect anyone help by taking the initiative ourself. We should not rely oninspiration. We have to work constantly to evolve.
“Transforming Technology Creativity” seminar of the McCann WorldGroup and MRM,brought on scene: Nick Brien-chief executive officer, McCann Worldgroup, Marc Landsberg-CEO, MRM Worldwide, Tod Machover-composer, inventor, educator, Johan Jervoe-director oc creative services and digital marketing, Intel and none other than Will I Am. They talked about what social media will become in the future, and how technology connects the execution-concept and about the collective consciousness which is twitter.
A day full of new information and passionate people.
Lia and Dana / Llama / Empowered by me.alchemy