Hello from Cannes!
The selected design, marketing, and advertising students for Roger Hatchuel Academy got to meet today Howard Draft and he emphasized upon the importance of the advertising campaign actually having a specific result. According to him every campaign should have a perfect balance between the strategy, the insight and great media coverage. Clive and Rick ended up today’s class telling us never to let anyone tell us that we are not creative no matter in what department we work in, advertising is first of all a creative process of selling products.
Alex, Roger Hatchuel Academy student, empowered by BCR