DSCF6476Jimmy Maiman, chairman of GoViral, talked about three typologies of online videos: The Sponsored Model (sponsor premium content), The Branded Content Model (produce narrative stories around brand values) and The Product Model (produce narrative stories around product values), all discussed in terms of approach, format, content and activation

Excellent video examples for the last two categories can be seen here:

Google Chrome Speed Test – a branded content model

What is iPad – a product model

Andreea&Ionut, OOH Team of the Year, empowered by Impression