Bienvenu a Cannes!
Today was introduction day at Roger Hatchuel Academy. We got to met one another and talk about the thing that brought us here: Advertising. Overachievers, awarded and competition seeker students presented their perception on advertising, each in a more creative way then the other.
I got to speak to Clive Challis and meet Rick Boyko. Clive told us about the transition of graphic design into Art Director and that all the work should focuses on the concept more then on the execution. To be creative means to inflame somebody’s imagination and make them pick your product. They also defined creativity using
Nico, Roger Hatchuel Academy student, empowered by me.alchemy