The BRIC countries (Brazil, Russia, India &China) have indeed many differences but also a handful of similarities, when it comes to the dimension, population number, and strong peculiar culture.
Therefore each factor contributes to coming up with new ways of managing a business, but also new approaches in design.
With over 400 design schools in China and 336 in Brazil the BRIC countries create good examples of design solutions and marketing ideas. Luciano Deos, the speaker of the seminar further presented examples of creative diversities from Brazil-Melissa shoes, India – TATA water purifier,China – electric cars.
Iulia&Corina Young Marketers empowered by Impression.