“A brand is earned person by person”

m levy 2Said Eric Schmidt, the Googke CEO in the Publicis Seminar directed by Maurice Levy. There were a few other interesting things that he said, like:

Google is still giving all the three meals for free to it’s employees (Google yum yum) It’s better to keep your employees satisfied  than to hire new ones.

Google hires only people who have already done a mistake and learned something out of it. I think that it’s great that a company understands that people aren’t perfect, but the important thing is that they try to become.

People work in companies to make a difference not absolutely for the money. The company has to stand for something greater and so will its employees.

The internet is a great resource to start with if you are not a popular brand and Obama’s campaign did that.

The mobile phone is the future. Many of the speakers here, in Cannes, this week also said this. The mobile phone is very personal, it’s interactive, it’s the portable internet, it’s also a camera. So, get prepared for the mobile era. I have been also to some screenings and I have seen how “Editores online” implemented a campaign using the QR codes and the phone. Check it!

Diana Ichim

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