US and THEM

“Nationalism is the feeling that your way of life, country, or ethnic group are superior to others” – George Orwell

“Patriotism is the last refuge of a scoundrel” -  Dr. Samuel Johnson

We all have traditions, moral values, habits from our national country that we take with us when we travel around the world.The same thing is happening with brands they promote themselves with the help of their national identity.You can promote your brand through national identity but you can’t denigrate other countries in your ad`s. You should check this ad’s:

- Smart: No Americans wanted (outdoor)

- chevrolet the accessible american dream (ad)

- Seat: Ein, Zwel, Auto Emocion – is a fusion between audi and seat (ad) …..and some rules to REMEMBER:

- it’s not where you are FROM, it’s what it says ABOUT YOU…..so be true to yourself

- POSITIVE about YOURSELF, not negative about others

- AVOID crude STEREOTYPES, cliché , and CHEAP JOKES

- THINK of a DREAM-STATE RATHER then a NATION-STAT

Ioana Popescu