2^nd day of Eurobest was as hectic as the first. A lot of famous campaigns, ads and people I never thought I’d got to meet. Even if we hardly have the time to eat or sleep everything is way to interesting to feel it J. Imagine the feeling you had when you were little and you finally got the toy you craved for… this is exactly how it feels only that the toy gets to be much better then you thought it would be….

If I had to make a top of today’s workshops and seminars, it would look like this :

1.    Leo Burnett

They were absolutely  outstanding.

2. Zero-Budget Campaigns

The key phrase of the seminar was: MAKING SENCE.  It was about campaigns that have the same impact as big budget campaign but with 0 costs. I found it very interesting as we were showed a few projects that managed to achieve the same impact a traditional high-cost campaign would. I got to see : 
Julian Boulding, Founder – thenetworkone
 Willem van der Schoot, MD – Lemz, Amsterdam
 Alex Baixas, Head of Digital – Shackleton. They emphasized the importance of “ having a little bit eye for the world not the money”. They proved their point by showing us some of their 0 bdget campaigns: “ The Neighbor Day”- Doweur Egberts Coffe and Omo’s- “ Outside play”. Also something I caught from all of them “ viral is the consequence of a very well done  campaign not a campaign itself”

3.Naked Communications had a very interesting presentation to, they focused on the importance of storytelling and how creative talent is borne from popular culture. Another issue was “ Mysterious coincidences in advertising”. They were talking about campaigns that were inspired by user generated portals done with no commercial perspective.

4.Cai program was a very exciting program that proved the importance of human thought by creating a machine that was able to make a print just by introducing the brief’s main points. I found it very interesting because it emphasized how important interpretation and human contact are.

All in all, I had a blast! No other place I’d rather be right now. We also went to a party and made some friends from Miami Ad School. They insisted to come to a club but some of us decided to take a rain-check because in we were eager to see the young creative’s presentations in the morning.

All the best from Eurobest

Nico ( Nicoleta Ivascu)