Stephane Xiberras, the president and executive creative Director – BETC Euro RSCG Paris came up with this crazy, but not that crazy idea – to invent a machine that generates ads only by entering in a kind of search engine some key words.

The result of the experiment was weird, funny and useful in the same time.

It proved both that machines can have a weird kind of black humor, but also proved that genuine, human creatures are somehow better. The only difference between the man and the machine, from that point further ?

the necessary time.

 The Stephane’s demonstration ? Le me use his words: creativity too often resembles a mediocre recombination of already existing things.

Our machine demonstrated only one thing – we should never become like it.

ps: we just loved the Stephane’s kind of Louis IVX outfit.