Facebook And adidas



Enhancing Your International Brand Strategy

For the first time in Facebook’s history a brand came up with new tools to promote himself and in a matter of days jumping from 200.000 to 1.9 million new fans!!!! Isn’t that amaising??

The Facebook Fan Page was created mostly for the U.S. fans but surprisingly the european fans interacted more intensely with the ads and features.

Also they were the first to tag clothes and shoes on Facebook, because till then you couldn’t  tag anything but people’s faces.

Stefan Condurachi
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