8:30 am – coffe || 9:30 – first seminar || 13:00 -second coffe and yet another one until 15:40 (size:small|| price:2 euro each).

From  this point of the day TWO seminars took place at Eurobest, Amsterdam

and I will now be sharing some insights,mainly the ones that interested me most.

FIRST Seminar – GLUE (Being Irresistible)

The first project that really cought my attention was Bacardi’s campaign B-LIVE BEATOLOGY

a very interactive website with a GREAT ideea behind it. Check it out for yourselves!

They also developed a campaign for a drink named OASIS which practically

began as a story of a real life love affair between a gril and a cactus boy

(the headline of the campaign being “for people who don’t like water”).

Unlike the usual campaign strategy which implies a 20% buget investment

to get the campaign ready, this one took a risk and raised the buget limit with 30 %.

AND THEY SUCCEEDED!

SECOND Seminar – THE BERLIN SCHOOL OF CREATIVE LEADERSHIP

The seminar consisted of three leading European creatives who presented their latest work in understanding the world of advretising.

Every one of them were great but one did catch my full attention. Gideon Amichay’s speach is the moment I’m talking about.

SUBJECT—-The CREATIVE Consumer: GREAT or THREAT?

He had a great point of view about the digital tsunami which is approaching.The main ideea is wether a creative consumer is becoming as important or

more important than the agency’s creatives.

There are two threats to this sittuation: 1. Abssolute control is over( an age of dialog instead of monologue) and 2. the BIG denial and one solution so far

TO AMBRACE THE UNKOWN AND TRY TO WALK TOGHETER DOWN THE SAME ROAD!

I AM still in amSTERDAM and write you some more of Eurobest tomorrow night (before I go OUT with my classmates:p).

Evelin Bundur