http://www.thealternativeschool.com/blog Sat, 26 Jun 2010 10:05:26 +0000 http://backend.userland.com/rss092 en I think this was the first seminar that almost made me cry. No, it wasn't because of the bad english shown by the speakers of Dentsu, Japan. The reason was this ad, screened in memory of one of their colleaugues, who passed away two years ago. Enjoy it before continuing ... http://www.thealternativeschool.com/blog/?p=1157 A jury of top creatives like Wim Wenders, Simon Waterfall, Lars Bastholm and Jonathan Meese selected the best 25 videos people uploaded at their invitation and the YouTube public vote the winner. The prize was a trip to Cannes Lions and the opportunity to learn from the giants ... http://www.thealternativeschool.com/blog/?p=1147 Legendary creative directors Chuck Porter and David Droga showed their work and talked about how to start and build a successful agency and, hopefully, become famous and rich. Chuck Porter presented his agency, how it started and what to look for if you want to be successful. He was joking ... http://www.thealternativeschool.com/blog/?p=1143 Adobe’s presentation wasn’t a WOW as I expected. In the begining we’ve seen some interactivity made with it’s tools for the iPad and some words about the new Flash 10.1 and it’s succes. In the future will be more and more present on the mobile devices. One interesting thing presented ... http://www.thealternativeschool.com/blog/?p=1140 The opening of the show started with the “surprise” they announced as a guest. In the auditorium was dark, and on the scene appeared Paul Arden, former creative director for Saatchi and Saatchi, which passed away in 2008. What they did was a hologram I supose. Next followed a series ... http://www.thealternativeschool.com/blog/?p=1137 Adobe's seminar in Cannes Lions 2010 was built around the concept of engaging users of the internet in a way that has never been done. They're trying to give the consumer the best product experience possible (At this rate, we may be able to even touch the products through internet, ... http://www.thealternativeschool.com/blog/?p=1131 The New Directors' Showcase held by Saatchi & Saatchi was one of the most entertaining seminars in this years Cannes Lions festival. Their concept, "Nothing is Impossible" has been greatly illustrated even by the fact that the host of the festival was the holograme of Paul Arden (1940 - 2008) ... http://www.thealternativeschool.com/blog/?p=1128 I'm a tad upset with the Microsoft Lounge at the Palais de Festivals, because i wrote a long an interesting post about what happened today and I didn't get to publish it because of some errors over there. Mr Gates, I'm very upset! :) Anyway, I'm going to repeat some of ... http://www.thealternativeschool.com/blog/?p=1124 Just to be short, what impacted me the most in the Leo Burnett seminar is the theory that says a brand should find the balance between clarity and consistency on one hand and spontaneity and creativity on the other. Nowdays these have become basic skills with the help of which ... http://www.thealternativeschool.com/blog/?p=1125 "These guys are super-technologically-creative" is what i've said to myself during the Microsoft seminar today, in Cannes Lions. And they do great things for advertising, too. As they said, Microsoft is always redefining the way people experience the ads, turning it's products into platforms for advertisers. Speaking of those products, the ... http://www.thealternativeschool.com/blog/?p=1121 Microsoft presented the new Mobile OS, Windows 7 for mobile which will be available in few months. Another new thing is for the Xbox and it’s called Kinetic. It’s a device that attaches to the console and detects your moves so you can control a digital animated character from various ... http://www.thealternativeschool.com/blog/?p=1114 I hate Mark Zuckerberg. Because of him, the Press Center Room at the Palais des Festivals in Cannes is absolutely full and I had to walk for five minutes to find a place to sit and plug my laptop. Everybody is broadcasting information about the Facebook seminar that just ended. ... http://www.thealternativeschool.com/blog/?p=1100 Coca Cola made the bigest integrated campaign in the world with Fifa 2010. They wanted to promote Africa and it’s optimistic spirit, and change the way the western world see this continent. The World Cup Trophy was all over the world giving the opportunity to common people to see it ... http://www.thealternativeschool.com/blog/?p=1101 The seminar was opened by two guests from AT&T and LEGO, discussing about some of their ads. Next Jon Landau, the producer of Avatar talked about his projects from the past and how they innovated the movie industry from Terminator 2, Titanic to Avatar. In Titanic they created a real ... http://www.thealternativeschool.com/blog/?p=1098 Henrique de Castro, Vice President of Global Media and Platforms at Google, talked about the future of display and video and how YouTube, television and mobile will coexist in a world where boundaries are disappearing and convergence is all the rage. The seminar started with internet and ... http://www.thealternativeschool.com/blog/?p=1089 The Digitas seminar turned real quickly into a boxing match between the concepts of interruption and integration and what they mean to the future of advertising. The fighters (or speakers) tried to sustain one cause or the other, while the judge was famous rapper and tv actor/producer Nick Canon. Interrupting advertising ... http://www.thealternativeschool.com/blog/?p=1077 Why now 3D? Because we have digital. The workshop was an introduction to 3D movie, it’s history and the possibilities it could have for advertising. Before there were some attempts to make 3d movies, like Jaws 3D for example, but it was’t effective because the technology wasn’t so evolved. The ... http://www.thealternativeschool.com/blog/?p=1083 Some of the best agencies from the world came and presented their work. One that remained in my mind is the IQ font campaign, made for Toyota IQ. They’ve made the first font made with a car to demonstrate it’s agility. Nice idea and nice implementation with zero media budget. Diana ... http://www.thealternativeschool.com/blog/?p=1081 This was entertaining. They mounted on the scene a box ring to dispute the future of the advertising. Was the best mis-en-scene show. They invited an actor from Hollywood, Common, and talked about integrating advertsing in movies. Another guest was the maker of Zombieland, the movie. In the end of ... http://www.thealternativeschool.com/blog/?p=1079 This seminar was really funny. Lots of pranks that made milions of views on youtube and generated a real impact all over the world. They were so good that they were repeated in other countries. One of them that is very popular is with the train station in which aproximately ... http://www.thealternativeschool.com/blog/?p=1074 Initiative presented the findings from its new global study into how consumers are embracing mobile technology and what their changing behaviour means for brands. People in all over the world use mobile phones for different purposes. For example mobile phones are used generally for social media and gaming ... http://www.thealternativeschool.com/blog/?p=1070 The people from Aegis have built their seminar today around the idea of creating a connection with the consumer, through advertising. They say a TV ad can be turned into ideas that work into the lives of their customers. One good example for that is the "Lurpak Saturday" campaign. Attention! ... http://www.thealternativeschool.com/blog/?p=1066 Digitas challenged today 3 guests from movie Industry to a cage fight upon the Interruption vs. Integration Advertising issue. The 3 guests were: Common (both actor and singer), Gavin Polone and Monty Miranda. Both bad and good examples for the two advertising types were presented, which means that they both can ... http://www.thealternativeschool.com/blog/?p=1056 During the 5 rounds of the battle, Mark Beeching, chief creative Officer at Digitas – moderated and tempered the strong arguments of the speakers concerning brand interruption vs brand integration. Key factors: invisible advertising, product placement, the 30 second interrupter TV spot Speakers:Gavin Polone, Monty Miranda, Nick Cannon Basically the fight was between ... http://www.thealternativeschool.com/blog/?p=1058 So we've just returned home for a few minutes and we want to take a minute to congratulate our competitors who won the Young Lions Media competition - the boys from Denmark really did a good job. So these guys are taking home the Gold, Sweden was awarded with Silver ... http://www.thealternativeschool.com/blog/?p=1053 Product placement was the focus of Digitas' debate. Brand integration should be narrative: the product should be part of the story and of the characters' lives. The placement should be organic and natural, the product shouldn't be pushed at the audience. Integration is a mindset, not just a format. The audience should ... http://www.thealternativeschool.com/blog/?p=1052 The well-known-well-apreciated-often immitated-fun and hilarious Improv Everywhere moments were remembered today in Charlie Todd's showcase for the 11 o'clock seminar. People in the audience who already knew the fun pranks organised in public places joined the ones who saw them for the first time in a big laughter. Towards the ... http://www.thealternativeschool.com/blog/?p=1050 It is all about numbers - Draftfcb studied the art of reducing the brief to work, which finally means numbers. Putting the reduced brief together with the consumer insight will lead to the 6.5 seconds that matters, the average engagement time between consumer and brand across segment channels and categories. ... http://www.thealternativeschool.com/blog/?p=1046 The Improv Everywhere seminar held on tuesday, 11 o'clock was definetly one of my favourites. I find myself a little bit ashamed to say i liked it because i like flashmobs. Because these guys do a lot more than that and, as Charlie Todd (founder of Improv Everywhere) said, nowdays ... http://www.thealternativeschool.com/blog/?p=1042 The study found out that when it comes to the smartphone industry, voice is secondary to data. Two halves of mobile users spend an average of 35 minutes per da on mobile internet. In the US the percentage is huge: 85% of people spend 50 minutes per day. Mobile consumers are always ... http://www.thealternativeschool.com/blog/?p=1040 Alan Rosenpan began his worksohp stating that this year, everything is about content and mobile platforms. His expertise is based on direct marketing and his presentation was a quick guide about writing for thne www. One of the tactics for good web copywriting is making it all short. The shorter you ... http://www.thealternativeschool.com/blog/?p=1038 Mobile phone never leaves somebody’s side. It is not just a physical presence, but it is constantly used. 30% of people start the day with mobile, 50% close their day with it. Smart phones got from the level of improving one’s life to managing one’s daily activity. That is why ... http://www.thealternativeschool.com/blog/?p=1030 So we just finished our presentation for the Young Lions Media Competition and are now finally able to catch one small breath before tomorrow's big presentation. The brief we had to work on was written by the great team from Peace One Day, a non profit organization that stands behind The ... http://www.thealternativeschool.com/blog/?p=1028 There  were 230 entries from 12 countries, people who were eager to put their hands on the prize and nomination "greatest sales person in the world". After they all tried to sell a brick, this morning each one of the three finalists came up with very innovative ideas and tactics ... http://www.thealternativeschool.com/blog/?p=1026 The JWT seminar included a showcase of campaigns that submited to the main concept of creating ideas that people want to spend time with. Giving out incomplete stories leaves space for anyone to come up with their own addition, transforming each story into a unique, personal one. The NY Macy Believe ... http://www.thealternativeschool.com/blog/?p=1024 Old versus new consumer segmentation: market segmentation is still based on demographic data than on consumers’ behavior which is much more authentic market segmentation. Where are we now vs where to go: 2010 is defined by confused overwhelmed 2011 divided consumer 2012 the triumph of beauty/ functional and breathtaking Consumers have raised the bar of ... http://www.thealternativeschool.com/blog/?p=964 It's the same feeling you get when you take off the shoes to walk on a silky beach. Only this time, your mind is the one feeling ticklish when you set foot in the Palais des Festivales, for the Cannes Lions magic event. You can't help feeling creative when ... http://www.thealternativeschool.com/blog/?p=1016 Jimmy Maiman, chairman of GoViral, talked about three typologies of online videos: The Sponsored Model (sponsor premium content), The Branded Content Model (produce narrative stories around brand values) and The Product Model (produce narrative stories around product values), all discussed in terms of approach, format, content and activation Excellent video examples ... http://www.thealternativeschool.com/blog/?p=1011 This session examined how interactive entertainment is evolving as a game-changing medium with a particular focus on technology shifts and impacts on behaviour, multi-platform insights – connecting console, PC, mobile and social gaming, interactive entertainment’s surprisingly expansive demographic footprint, and actionable ... http://www.thealternativeschool.com/blog/?p=1007 OgilvyOne wants to find out and, at the same time, reinvigorate the noble art of selling. So the agency launched a competition on YouTube to find the World’s Greatest Salesperson. We assisted at the last stage of the contest where three of the best salespersons from around the ... http://www.thealternativeschool.com/blog/?p=1001 ...she would: have something others want. be approachable. listen and make everyone feel special. make them want to invite theit friends. have no strings attached. Sabina Ionescu, PR Team of the Year, empowered by The Practice http://www.thealternativeschool.com/blog/?p=986 Direct Mailing is the ugly sister of Advertising, but it can become Cindarella if done creatively. Patrick Collister from Directory came up with plenty of examples to demonstrate it: letters raising funds for homeless people that are left outside, in the rain, before being mailed – with a simple message “this ... http://www.thealternativeschool.com/blog/?p=975 Social media. How they do it? DDB presented a series of good and bad examples of social media practice. They spoke about Monopoly City Streets and how in 2 months they become the 12 most popular online game, about how Bud TV as a solution for making controversial ads available. Among ... http://www.thealternativeschool.com/blog/?p=972 The community isn’t dead, it just changed rules! DDB spoke about how brands need to become more human and friendly. They strongly believe that the traditional community didn’t die it just changed and brands need to adapt. They need to listen and become social. Nico, Roger Hatchuel Academy student, empowered by me.alchemy http://www.thealternativeschool.com/blog/?p=970 Bienvenu a Cannes! Today was introduction day at Roger Hatchuel Academy. We got to met one another and talk about the thing that brought us here: Advertising. Overachievers, awarded and competition seeker students presented their perception on advertising, each in a more creative way then the other. I got to speak to ... http://www.thealternativeschool.com/blog/?p=968 Hello from Cannes! The selected design, marketing, and advertising students for Roger Hatchuel Academy got to meet today Howard Draft and he emphasized upon the importance of the advertising campaign actually having a specific result. According to him every campaign should have a perfect balance between the strategy, the insight and ... http://www.thealternativeschool.com/blog/?p=966 The BRIC countries (Brazil, Russia, India &China) have indeed many differences but also a handful of similarities, when it comes to the dimension, population number, and strong peculiar culture. Therefore each factor contributes to coming up with new ways of managing a business, but also new approaches in design. With over 400 ... http://www.thealternativeschool.com/blog/?p=961 Patrick Collister’s seminar was one of the most inspiring of all day till now. He talked about mail and how powerfull it can be if it is used inventively. The seminar was a sequence of examples of how mail was used to generate a high impact. Some of the elements you ... http://www.thealternativeschool.com/blog/?p=957 The LBI seminar started with what is announced to be Cannes Lions' hot topic: the social turn of advertising. Starting from technology being the biggest driver of social interaction, brands should encourage people to be  empathetic and social, use their creativity and skills, be knowledgeable and discerning. Because ... http://www.thealternativeschool.com/blog/?p=953 SSL stands for Stuffed, Stamped and Licked. We were really looking forward to this seminar firstly because of the interesting title. When we got there, we actually found out that Patrick Collister, the Editor of Directory magazine in UK, puts a lot of value on to interesting and catchy phrases. ... http://www.thealternativeschool.com/blog/?p=945 As usual, Romania's young delegation at Cannes is a bright and consistent one with both - students and young creatives. They will delight us during the full week with the best reports, following the juiciest categories of the festival. Fingers crossed for Catalina&Simona - the Young Lions media team, that in ... http://www.thealternativeschool.com/blog/?p=943  Jorg Riommi is an Italo-German creative working successfully in Romania for Saatchi & Saatchi Bucharest. Invited by Radu Florescu - the leader of the agency to revitalize the creative department of Saatchi, Jorg succeeded in only few years to activate the local latent resources and to give a fantastic boost ... http://www.thealternativeschool.com/blog/?p=926 http://www.thealternativeschool.com/blog/?p=921 US and THEM "Nationalism is the feeling that your way of life, country, or ethnic group are superior to others" - George Orwell "Patriotism is the last refuge of a scoundrel" -  Dr. Samuel Johnson [gallery link="file" columns="2"] We all have traditions, moral values, habits from our national country that we take with us ... http://www.thealternativeschool.com/blog/?p=905 Young Creatives Competition Young Creative is the most wanted position for students thet want to gain recognition in te fields of advertising. Toay we had seen the best students all over Europe that had to come witha solution in 48 hours for a brief given only 2 days ago. the had ... http://www.thealternativeschool.com/blog/?p=897 Before I went to AMSTERDAM I googled up "amsterdam gaffiti" and I randomly selected a picture. It didn't have any address or anything useful that would help me find it. This is the link from the picture. My ideea was to find that house during the four days I stayed in Amsterdam, ... http://www.thealternativeschool.com/blog/?p=892 Hi there! Today there was a series of workshops and seminars that were absolutely delicious. Our top favourites were: 1. Leo Burnett and the Brand Union(Tutssel $ Tutssel) 2. The networkone (Zero Budget Campaigns) 3. BETC Eur RSC6 (Creative Artificial Inteligence) 4. AQVA But w ill share the experience provided by BONGO Advertising (king Kong vs. Godzilla). ... http://www.thealternativeschool.com/blog/?p=884 Here are some photos with the general atmosphere at Eurobest, AS SEEN FROM OUR PERSPECTIVE and also photos with US - The Alternative School of Creative Thinking TEAM.[gallery link="file" columns="2"] http://www.thealternativeschool.com/blog/?p=860 Networking after Dark Party!(Thursday 26 November) After a day full of seminars and workshops, mindblowing each and avery one of them, Eurobest organised a party for all of us at the Bureau Pindakaas. It was a great party with great music, eaven grater people and a fantastic atmosphere. We also enjoyed the invitation ... http://www.thealternativeschool.com/blog/?p=846 [gallery link="file" columns="2"] Good vs. Bad 180 is about: Having the idea Making sure it's the right type of idea Having the idea ice Believing in the idea Being relentless with the idea Being right with the idea It's about analyzing a situation from many angles. A good idea sustained by a good execution it's ideal but sometimes you don't ... http://www.thealternativeschool.com/blog/?p=836 Last day at Eurobest… 15 of the best young creative teams presented their solution to the brief they received only 48 hour ago.  It was extraordinary to see how the jury evaluated every single presentation. We got an insight scoop of how to deliver a successful campaign in a very short ... http://www.thealternativeschool.com/blog/?p=832 2nd day of Eurobest was as hectic as the first. A lot of famous campaigns, ads and people I never thought I’d got to meet. Even if we hardly have the time to eat or sleep everything is way to interesting to feel it J. Imagine the feeling you had ... http://www.thealternativeschool.com/blog/?p=828 http://www.thealternativeschool.com/blog/?p=825 The two Leo Burnett Big Brothers Showed us in a great manner of style, how important is the story telling, and the way we should think and act before we create an Ad, a TV spot, a logo, or if you are in love with crafting let’s say packaging as well.. One ... http://www.thealternativeschool.com/blog/?p=817 http://www.thealternativeschool.com/blog/?p=812 Stephane Xiberras, the president and executive creative Director - BETC Euro RSCG Paris came up with this crazy, but not that crazy idea - to invent a machine that generates ads only by entering in a kind of search engine some key words. The result of the experiment was weird, funny ... http://www.thealternativeschool.com/blog/?p=809 http://www.thealternativeschool.com/blog/?p=805 http://www.thealternativeschool.com/blog/?p=801 http://www.thealternativeschool.com/blog/?p=798 http://www.thealternativeschool.com/blog/?p=784 Meet The Talents http://www.hyperisland.se/ The goals of the Hyper Island school: - students to become cutting edge - we support our students to learn and develop skills, not just software. - to manage CHANGE, because in a company or project, CHANGE is a constant. - we give students tasks they don't know how to resolve. - they ... http://www.thealternativeschool.com/blog/?p=782 Amsterdam, a little rain, 11 hours  of workshops and seminars with some of the biggest advertising names in Europe, 10 minute brakes, running between classes, half an hour  for a fast meal = the perfect environment for a little ad-addict like me :)! If  I had to pick, I’d say my ... http://www.thealternativeschool.com/blog/?p=776 HEARTBEATS INTERNATIONAL AND MASSIVE MUSIC Shortly,  we’ve been perfectly  explained, nice professional and clear, how great music  can help, support, or even be the key of success in to some advertising campaigns, a perfect example, it’s the old Pepsi commercial around the 80's, which was a great success just because of ... http://www.thealternativeschool.com/blog/?p=769 Enhancing Your International Brand Strategy For the first time in Facebook's history a brand came up with new tools to promote himself and in a matter of days jumping from 200.000 to 1.9 million new fans!!!! Isn't that amaising?? The Facebook Fan Page was created mostly for the U.S. fans but ... http://www.thealternativeschool.com/blog/?p=765 8:30 am - coffe || 9:30 - first seminar || 13:00 -second coffe and yet another one until 15:40 (size:small|| price:2 euro each). From  this point of the day TWO seminars took place at Eurobest, Amsterdam and I will now be sharing some insights,mainly the ones that interested me most. FIRST Seminar - ... http://www.thealternativeschool.com/blog/?p=760 Stefan Iordache and Claudiu Dobrita are judjing now, together with few of the most influential creative minds of today's advertising at Eurobest. Miki (Mihai) and Ruxi (Mateiu) are solving the brief they received yesterday, we are sure they will do their best and to challenge their fellow competitors. In the rainy Amsterdam ... http://www.thealternativeschool.com/blog/?p=758 they go to Eurobest. definitely. and what they actually do is this: "Each team has two days to create a winning campaign that fulfills the brief using at least three different media. The brief for the campaign is set by a charity client appointed by Eurobest. Teams of young creatives work to ... http://www.thealternativeschool.com/blog/?p=753 Photo taken in Cannes. Where else? :) http://www.thealternativeschool.com/blog/?p=742 Speaking of Eurobest, as you already know, Razvan was the Romanian juror in 2008 and made a fabulous impression behind the scene. http://www.thealternativeschool.com/blog/?p=732 The Eurobest festival is close. The deadline to apply for the Alternative School is also getting closer. It is simple. If you want to prove how much of a creative are you and get into the Young Creatives competition at Eurobest, you should apply faster, think wiser, work harder. It is worth it. ... http://www.thealternativeschool.com/blog/?p=729 We recently received congratulations for the Alternative School campaign. It is not, although, our merit, but our students'. And if you want to know the story behind it, here it is: Every year we organise a competition on a School-related campaign brief. We truly think that the visual and the copy should not only reflect what we ... http://www.thealternativeschool.com/blog/?p=720 http://www.thealternativeschool.com/blog/?p=714 I wouldn't miss the opportunity to learn, compete and enjoy Amsterdam. Would you ? In the end, we are not only the school that is offering a huge learning opportunity to young people, but also the school that opens them the door to high quality international events, such as eurobest.com. Work hard, be ... http://www.thealternativeschool.com/blog/?p=708 Dear candidates to Eurobest semester, Please use the email gradinita@canneslions.ro in order to ask any details you might want to know. We can assure in that way that we receive all your messages and we can provide a full and complete set of info. In order to be accepted at the school ... http://www.thealternativeschool.com/blog/?p=704 after having made this school, you never want to stop. you take challenges, apply for competitions, try to prove something, make your way, evolve, grow. it is the perfect start. while the following year starts very soon and the inscriptions are on the run, i take a moment and talk about something ... http://www.thealternativeschool.com/blog/?p=678 Get ready for a new challenging year at the Alternative School for Creative Thinking. First stop - Eurobest, Amsterdam. Subscriptions are open till october 24.  If you want to know more about the application steps, contact us at gradinita[at]canneslions[dot]ro http://www.thealternativeschool.com/blog/?p=673 [gallery link="file" columns="2"] Successful creative work includes:   Chemistry Respect Ambition Fear Trust   Stupidity Emotions Revisions Vanity Insanity Complementarty EGOLESS   Malina Neagu - Empowered by TEMPO http://www.thealternativeschool.com/blog/?p=646 Once again, attending to Cannes Lions Advertising festival was a mind blowing experience, a free connection to an abundance of useful information. From advertising and design trends that placed outdoor, happening and digital to a higher level as before this year we had a strong call to action from Act Responsible ... http://www.thealternativeschool.com/blog/?p=608 As we promised, we are back with more information about the Young Lions Media Competition. First of all, we should say that we are still pleased with our presentation, with our work, although we didn't get any prize. :) And I believe this is very important. Not to be ashamed with ... http://www.thealternativeschool.com/blog/?p=603 We were more than 20, as I recall, this year at Cannes Lions. And I believe it was great for each of us. Besides the common motivation and the eager to learn and find out new things about advertising, we had a great time together. Great people make for great fun! Here, ... http://www.thealternativeschool.com/blog/?p=585 The Leo Burnett guy, Mark Tutssel, Global Chief Creative Officer, told us a little bit about how to creats acts that engage people, insted of general ads, that don't involve anyone. He told us to focus on  the next thing: "Winning isn't everything, but the will to win is everything". As ... http://www.thealternativeschool.com/blog/?p=555 [gallery link="file" columns="2"] cannes lions 2009 closed its doors. palais de festivals is actually host to another festival these days. but the great atmosphere is still on and the advertising festival scent has not left us. we had the best time at cannes lions, although we didn't get any award at the ... http://www.thealternativeschool.com/blog/?p=542 We all know advertising it's about life itself. All the brilliant ads that we love have a piece of their maker(s) soul. In the Y&R seminar, Roger Daltrey and Harvey Goldsmith tried to talk about the bounds between advertising and music and how The Who build their brand. They even ... http://www.thealternativeschool.com/blog/?p=522 I am not going to tell you what Cannes Lions Festival can be for you if you didn't experienced it until now. What i am going to do is to tell you how it is for me. I've been at many seminars, award ceremonies and screenings and though I didn't ... http://www.thealternativeschool.com/blog/?p=527 This was a light and fresh seminar, presenting the mechanisms of the eureka moments. These were known even before, but the scientific base of them was less famous. As it turns out from different research, there is a part of the brain that helps us making connections between different elements, ... http://www.thealternativeschool.com/blog/?p=537 Said Eric Schmidt, the Googke CEO in the Publicis Seminar directed by Maurice Levy. There were a few other interesting things that he said, like: Google is still giving all the three meals for free to it's employees (Google yum yum) It's better to keep your employees satisfied  than to hire new ones. Google hires only ... http://www.thealternativeschool.com/blog/?p=519 Try to keep your ideas as simple as possible. Be coherent. Use the right channels and don't choose the channels before you find your  idea. A good campaign continues even when the actual campaign is over. There are a few interesting campaigns that you should take a look at: Pampers' village, Garron's DaRes, GO Miniman, GO! Diana Ichim, empowered ... http://www.thealternativeschool.com/blog/?p=515 What's there to remember of the speach of Kofi Anan, Nobel prize winner and fighter for climate change? First, clinate change should be actually called climate justice. Cause nations are changing the way they live because of the climate changes. And this is, more than over before, a grown up ... http://www.thealternativeschool.com/blog/?p=514 Key learnings from a seminar whose introduction was that not only designers know designer, but also common people. - design is the hope of the world, and when it's bad, it's terrible (the Corbusier inspired buildibgs, awful to live in, are actually designers' fault) - we are not just ad men, we ... http://www.thealternativeschool.com/blog/?p=510 Your mood and interest... even if  the first impulse is to look for arguments or facts refering to what had happened. Who is the speaker ? How he presented What he said? Was the public involved? Was an interactive presentation? Was an interesting subject (for you)? Did you like it? But, stay a ... http://www.thealternativeschool.com/blog/?p=507