Once again, attending to Cannes Lions Advertising festival was a mind blowing experience, a free connection to an abundance of useful information.
From advertising and design trends that placed outdoor, happening and digital to a higher level as before this year we had a strong call to action from Act Responsible with Kofi Annan. During a 45 minutes seminar Kofi Annan Nobel prize winner and President of the Global Humanitarian Forum, David Jones Global CEO of Euro RSCG Worldwide and Global CEO of Havas Worldwide and Bob Geldof, Humanitarian, Pop Star, Broadcaster and Businessman talked about climate justice and appealed to the creative community to take a stand in this crucial matter.
A powerful message was send out through the Tck Tck Tck campaign presented during the seminar : we have to act now without hesitation.The solid proof came from placing a block of ice with the campaigns name Tck Tck Tck near the Palais de Festival that melted in less than an hour.
Some other interesting feeds came this year from Sawa seminar that showed new ways on how brands can interact with the audience through smell, touch, sound, taste and sight with 3D commercials, the smell of the product and the taste, interactive games and relevant sound selection.
Dentsu seminar presented this year by three female creative directors showed a interesting perspective not only on the Asian advertisements but also on the social trends of the region.
Cows in Jackets workshop presented by Daniela Krautsack and Marco Bevolo had an interesting view on how modern culture, urban art and design will influence the way that advertisers will communicate to the audience. The cities become a landscape for a new way of interacting with the brand and outdoor becomes the only relevant way of communicating.
So these are a few of the greatest seminars and workshops for 2009 at Cannes Lions festival enjoy the feeds!:)
Alexandra Anghelache empowered by Tempo
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